It takes more than a baby to make a mother, and mothers make more than babies. This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers.

Combining personal accounts from many mothers with different theoretical perspectives and organized into four main sections, this book:

• Considers how advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers
• Explores how particular consumer choices are bound up with women s identities as mothers
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