ISBN-13: 9781522501435 / Angielski / Twarda / 2016 / 530 str.
ISBN-13: 9781522501435 / Angielski / Twarda / 2016 / 530 str.
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--