A fascinating look at the predictable patterns behind trends It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend. Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course. Includes business cases and easy-to-follow trendspotting...

How to look younger than your actual age Do you feel younger than the age on your birth certificate? Most men do. Now you have the chance to look the age you feel. With this book, you will get inspiration and expert guidance on all the options available if you want to look younger. With this unique how-to book you learn about the many signals that your body, your clothes, and many other visual signs reveal about your age. With this this insight you can start using these signals to your advantage. You can make small or big changes to your wardrobe, appearance, or your lifestyle to look...

The full story of how changes in style and taste take place Why do millions of people end up wearing the same style of clothing? Or have the same style in electronics, cars, and furniture? It's because of trends-the powerful process of change that takes place in the same way again and again across the globe. Drawing on his own and other sociologists' groundbreaking research, trend sociologist Henrik Vejlgaard unearths what happens when a new style emerge and go mainstream and examines the influential individuals who make trends happen. He documents that 6 very different groups of individuals...