The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a...
The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Cust...
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing...
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social c...
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students...
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made it...
As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.
Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.
Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source...
As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is neces...
Provides emerging research on religious tourism, the cultural impact of religion, and religiosity's impact on new market products. Highlighting the prevalence of religiosity, readers will learn tourism's impact on the world economy and the growing research in religious tourism. This book is an important resource for academic societies, entrepreneurs, policy makers, researchers, and educators.
Provides emerging research on religious tourism, the cultural impact of religion, and religiosity's impact on new market products. Highlighting the pr...
