E-Marketing in Developed and Developing Countries: Emerging Practices

ISBN-13: 9781466639546 / Angielski / Twarda / 2013 / 374 str.

Hatem El-Gohary; Riyad Eid

Opis

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.