This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterprises. It aims to develop and test a theoretical model that can help to understand and interpret the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This book builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research...
This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterpris...
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students...
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made it...
As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.
Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.
Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source...
As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is neces...
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging methods for this digital landscape is the key to online success.Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing. Emphasis is highly placed on research articles, case studies, and book reviews that seek to connect theory with application, identifying best practices in online...
The ever evolving World Wide Web provides more opportunities and challenges than ever before. Understanding marketing concepts and new and emerging me...
