Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

ISBN-13: 9781466636316 / Angielski / Twarda / 2013 / 428 str.

Riyad Eid

Opis

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.