ilość książek w kategorii: 3796
Nonstop Sales Boom: Powerful Strategies to Drive Consistent Sales Growth Year After Year
ISBN: 9780814433768 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do your company's sales results lurch between highs and lows--with the end of each quarter reduced to a mad scramble to meet quota? For many sales organizations, the pattern is commonplace and unshakeable. Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. The secret is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: ● Attraction: Fill the funnel with lucrative prospects ● Participation:...
Do your company's sales results lurch between highs and lows--with the end of each quarter reduced to a mad scramble to meet quota? For many sales org...
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cena:
85,85 zł |
Society and the Internet: How Networks of Information and Communication Are Changing Our Lives
ISBN: 9780199661992 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How is society being shaped by the diffusion and increasing centrality of the Internet in everyday life and work? By bringing together leading research that addresses some of the most significant cultural, economic, and political roles of the Internet, this volume introduces students to a core set of readings that address this question in specific social and institutional contexts.
How is society being shaped by the diffusion and increasing centrality of the Internet in everyday life and work? By bringing together leading researc...
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cena:
534,37 zł |
Rebels at Work: A Handbook for Leading Change from Within
ISBN: 9781491903957 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn't always come from a position of power or authority. By teaching you skills and providing practical advice, this handbook shows you how to engage your coworkers and bosses and bring your ideas forward so that they are heard, considered, and acted upon. Authors Carmen Medina and Lois Kelly--once rebels themselves--reveal ways to navigate your workplace, avoid common mistakes and traps, and overcome the fears that may be holding you back. You can achieve more success and less... Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn't always come from a position of power or au... |
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cena:
149,30 zł |
Writing and Reporting News: A Coaching Method
ISBN: 9781305077331 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techniques from revered writing coaches and award-winning journalists to help you develop the writing and reporting skills you need to succeed in the changing world of journalism. An entire chapter is devoted to media ethics, while ethical dilemmas in each chapter give you practice working through ethical issues you might face on the job. Offering the most up-to-date coverage available, the Eighth Edition fully integrates multimedia content into the...
Packed with full-color photographs and examples straight from recent headlines, WRITING AND REPORTING NEWS: A COACHING METHOD, 8e uses tips and techni...
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cena:
1073,51 zł |
Service Marketing in Ghana: A Customer Relationship Management Approach
ISBN: 9781909112483 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, challenges to the attainment of customer-oriented business cultures in Ghana, the building of business-to-business relationships, development of service marketing strategies; as well as knowing, assessing and managing your customers. The book provides important tips on raising the customer orientation culture of all businesses operating in Ghana. The book is written for junior, mid-level and senior management personnel across all organisations and...
Service Marketing in Ghana focuses on important service and customer management themes like the nature of services and their marketing challenges, cha...
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cena:
120,25 zł |
Proceedings of the 2013 Business Research Consortium Conference Volume 2
ISBN: 9781621962137 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Business Research Consortium (BRC) of Western New York was founded in 2006. The BRC hosts an annual conference and publishes the proceedings of this conference. The BRC also hosts a working papers series to encourage collaboration in research across member colleges and schools of business. For more information on the BRC, please visit its website at http: //www.businessresearchconsortium.org
The Business Research Consortium (BRC) of Western New York was founded in 2006. The BRC hosts an annual conference and publishes the proceedings of th...
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cena:
240,49 zł |
Proceedings of the 2013 Business Research Consortium Conference Volume 1
ISBN: 9781621962144 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Business Research Consortium (BRC) of Western New York was founded in 2006. The BRC hosts an annual conference and publishes the proceedings of this conference. The BRC also hosts a working papers series to encourage collaboration in research across member colleges and schools of business. For more information on the BRC, please visit its website at http: //www.businessresearchconsortium.org
The Business Research Consortium (BRC) of Western New York was founded in 2006. The BRC hosts an annual conference and publishes the proceedings of th...
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cena:
240,49 zł |
News Evolution or Revolution?: The Future of Print Journalism in the Digital Age
ISBN: 9781433123153 / Angielski / Miękka / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book tells the story of modern-day newspapers by exploring the digital transition of the New Orleans Times-Picayune as a microcosm of the industry. Drawing on the expertise of scholars and professionals across a range of areas, it explores the economic, political, and social context of the move of the largest daily newspaper (to date) from print to the Web. In doing so it paints a complete picture of the current shape of the newspaper industry.
While the circumstances in New Orleans anchor the book, it also includes exploration of other for-profit and nonprofit business... This book tells the story of modern-day newspapers by exploring the digital transition of the New Orleans Times-Picayune as a microcosm of the ...
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cena:
309,92 zł |
When Digital Becomes Human: The Transformation of Customer Relationships
ISBN: 9780749473235 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. In a recent global market study, 73% of respondents stated that even when a company's digital channels work perfectly, they still want access to a real person. Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets -- its people and its digital strengths. He shows marketing... In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasi... |
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cena:
143,97 zł |
Corporate Technological Behaviour (Routledge Revivals): Co-Opertation and Networks
ISBN: 9781138838918 / Angielski / Twarda / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks - the formal and informal web of contacts between suppliers, producers and customers - is vital to the application of such strategy. In this book, first published in 1989, Hakan Hakansson brings together theory and practice to provide the first comprehensive and detailed study of technological development in companies, and the associated interactions with other companies and organizations. This book is ideal for students of business.
Efficient technological strategy is an increasingly important element in industrial profitability. An understanding of networks - the formal and infor...
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cena:
734,76 zł |
News Evolution or Revolution?: The Future of Print Journalism in the Digital Age
ISBN: 9781433123160 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book tells the story of modern-day newspapers by exploring the digital transition of the New Orleans Times-Picayune as a microcosm of the industry. Drawing on the expertise of scholars and professionals across a range of areas, it explores the economic, political, and social context of the move of the largest daily newspaper (to date) from print to the Web. In doing so it paints a complete picture of the current shape of the newspaper industry.
While the circumstances in New Orleans anchor the book, it also includes exploration of other for-profit and nonprofit business... This book tells the story of modern-day newspapers by exploring the digital transition of the New Orleans Times-Picayune as a microcosm of the ...
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cena:
1172,68 zł |
Managing the People Side of Innovation
ISBN: 9781499791624 / Angielski / Miękka / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Must reading for anyone who wants to develop a new or improved product, service, process, or strategy. And who knows that people resist new ideas. In part because it takes more effort to implement them than to keep doing things the old way. It's especially hard to get people to put in this extra effort if they feel stretched, as they do in today's "lean" organizations. Chopra shows you a way to deal with this problem that you won't find elsewhere. It is based on his twenty-five plus years of observations of people who have a knack for getting others to embrace new ideas. To make explicit key...
Must reading for anyone who wants to develop a new or improved product, service, process, or strategy. And who knows that people resist new ideas. In ...
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cena:
112,51 zł |
Growing Up Fast: How New Agile Practices Can Move Marketing And Innovation Past The Old Business Stalemates
ISBN: 9780692238721 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Growing Up Fast is a practical book about how to implement an agile marketing process in modern business to create the necessary collaboration between marketing and innovation for business success.
The first half of the book covers the philosophical underpinnings of complementary opposites in nature, human interaction, and the workplace. It surveys business management over the last 100 years and shows how we've come to the "Agile Age," which is not about big ideas Mad Men-style, but lots of little ideas to test and try. The second half of the book discusses the mindsets and tools... Growing Up Fast is a practical book about how to implement an agile marketing process in modern business to create the necessary collaboration between...
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cena:
34,94 zł |
The Manager's Guide to Mediating Conflict
ISBN: 9781783000661 / Angielski / Miękka / 78 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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105,77 zł |
What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders
ISBN: 9780749472627 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Excellence Diploma is a rigorous twelve-month program designed by the Institute of Practitioners in Advertising (IPA)-the professional body for advertising, media, and marketing communications agencies in the UK-for practitioners fascinated by brands. It is their most prestigious qualification and is known as the "MBA of brands." The culmination of the course is a 5,000-7,000 word essay that focuses on the future of brands and brand communications. What is a 21st Century Brand? is not just a collection of the best essays from the last ten years (since the beginning of the... The Excellence Diploma is a rigorous twelve-month program designed by the Institute of Practitioners in Advertising (IPA)-the professional body for... |
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cena:
239,98 zł |
Circle of the 9 Muses: A Storytelling Field Guide for Innovators and Meaning Makers
ISBN: 9781118973967 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The action-based guide to powerful, influential organizational storytelling
Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets, use different templates and frameworks to tell the stories... The action-based guide to powerful, influential organizational storytelling
Circle of the 9 Muses captures the best practices of the ... |
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cena:
176,02 zł |
Cosmopolitan Canvases: The Globalization of Markets for Contemporary Art
ISBN: 9780198717744 / Angielski / Twarda / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since the late 1990s, contemporary art markets have emerged rapidly outside of Europe and the United States. China is now the world's second largest art market. In counties as diverse as Brazil, Turkey and India, modern and contemporary art has been recognized as a source of status, or a potential investment tool among the new middle classes. At art auctions in the US, London and Hong Kong, new buyers from emerging economies have driven up prices to record levels. The result of these changes has been an increase in complexity, interconnectedness, stratification and differentiation of...
Since the late 1990s, contemporary art markets have emerged rapidly outside of Europe and the United States. China is now the world's second largest a...
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cena:
582,37 zł |
The Daily Art of Management: A Hands-On Guide to Effective Leadership and Communication
ISBN: 9781440836121 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Effective managers matter to an organization. After all, they translate strategy into action and motivate the people they lead. But managers are sometimes less than effective, ending up in positions of authority and responsibility due to technical competence, company growth, or serendipity. Unprepared, they often lack key skills. Or, like so many managers promoted due to stellar job performance, they may have trouble understanding and motivating other people. Managers thrust into roles of authority need grounding in the fundamentals of management. And that's exactly what management experts... Effective managers matter to an organization. After all, they translate strategy into action and motivate the people they lead. But managers are so... |
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cena:
216,73 zł |
Erfolgsfaktor Corporate Identity: Auf Die Außenwirkung Der Kanzlei Kommt Es an
ISBN: 9783658079857 / Niemiecki / Miękka / 37 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Martina Schafer erlautert, wie die Elemente Unternehmenskultur, Leitbild und Image genauso wie auch das visuelle Erscheinungsbild der Kanzlei, das Corporate Design, zusammenwirken. Denn entscheidend fur den Erfolg von Kanzleien ist oft ihre Personlichkeit oder auch die Corporate Identity. Der Wettbewerb zwischen Rechtsanwalten, Steuerberatern und Wirtschaftsprufern wird harter. Immer mehr Kanzleien konkurrieren um Mandanten und Mitarbeiter. Neben dem theoretischen Hintergrund und den Leitfragen fur die Umsetzung in der eigenen Kanzlei geben eine Grafikerin und eine Kunstvermieterin im...
Martina Schafer erlautert, wie die Elemente Unternehmenskultur, Leitbild und Image genauso wie auch das visuelle Erscheinungsbild der Kanzlei, das Cor...
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cena:
54,64 zł |
Praxis Des Pr-Managements: Strategien - Instrumente - Anwendung
ISBN: 9783658069124 / Niemiecki / Twarda / 560 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Leser dieses Buches erhalt nicht nur einen Uberblick uber PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.) und PR-Strategien (Positionierungsstrategien, Markenstrategie etc.). Ihm werden daruber hinaus auch handlungsrelevante Strukturen aufgezeigt, indem Public Relations ("offentliche Beziehungen") als Umgebungsstrukturen unternehmerischen oder politischen Handelns gekennzeichnet werden. PR wird damit nicht auf die Kommunikationsarbeit reduziert, sondern reputationsrelevantes Handeln wird einbezogen. PR-Management gehort damit zur angewandten... Der Leser dieses Buches erhalt nicht nur einen Uberblick uber PR-Begriffe, PR-Instrumente (Medienarbeit, Krisenkommunikation, Leitbildprozesse etc.... |
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cena:
164,00 zł |