Gold prize winner for best marketing book (tie), 2008 Axiom/Inc Magazine awards

Finalist, 2008 Berry-American Marketing Association Book Prize

It's official: the old marketing model is dead, and word of mouth is king. But while a lot of attention has been paid to the mechanics of creating buzz, only the savviest of marketers have learned to focus on crafting the right kind of message -- because without it, even the loudest buzz will soon die down. "Beyond Buzz" shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that...

Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn't always come from a position of power or authority. By teaching you skills and providing practical advice, this handbook shows you how to engage your coworkers and bosses and bring your ideas forward so that they are heard, considered, and acted upon.

Authors Carmen Medina and Lois Kelly--once rebels themselves--reveal ways to navigate your workplace, avoid common mistakes and traps, and overcome the fears that may be holding you back. You can achieve more success and less...