Kategoria BISAC: Business & Economics >> Business Communication - General

Die Pressemitteilung ist nach wie vor das haufigste PR-Instrument. Sie zu beherrschen ist unerlasslich fur all jene, die in der Unternehmenskommunikation von kleineren und mittleren Unternehmen sowie Konzernen tatig sind oder mit der PR fur Institutionen, Verbande oder Vereine betraut sind.
Das erforderliche Handwerkszeug vermittelt dieses Buch: Themenfindung und Textaufbau entsprechend journalistischer Vorgaben und PR-strategischer Uberlegungen, Textsorten und ihre Regeln, der richtige Texteinstieg und die zielgruppenadaquate Uberschrift, stilistische Anregungen sowie Tipps fur...

Clear and concisely written, this series provides comprehensive insight into linguistic interrelationships. Each volume addresses a different linguistic phenomenon, rather than being devoted to a specific subfield. Beyond providing systematic descriptions, the series addresses historical as well as social language configurations, normative public opinion, and the significance of linguistic phenomena in key domains of knowledge and human activity.

Intended not just for students and scholars of linguistics, the handbooks are also directed at interested academics from other...

Dieses Buch verbindet auf bislang einmalige Weise die klassische Recherche mit Online-Recherche. Es bietet eine Einfuhrung und einen Uberblick uber verschiedene Recherchemethoden. Praxisorientierte Ratschlage konnen sofort in der Praxis eingesetzt werden. Der Band zeigt Recherchemoglichkeiten (Pressekonferenz, Telefonat, Hintergrundgesprache, Social Media, Big Data, Suchmaschinen etc.) auf und steckt den rechtlichen Rahmen fur Recherche ab.

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations--whether in the boardroom or at home.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI's lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes...

To meet the challenges of today s work environment, all employees must be focused on achieving business goals, with managers creating a work environment where personal effectiveness and continuous improvement is sought by all. However, often this is not the case. Managerial leadership is becoming more and more based on fads and personality and, even when trained, managers are using conflicting models.

This book provides managers with a holistic and integrated approach to people management. It treats leadership as something everyone can learn and understand. The principles and practices...