Kategoria BISAC: Business & Economics >> Business Communication - General

The success of any negotiation depends on the skills of the team. This book contains valuable information, ideas, and techniques for individuals who take part in high-stakes negotiations in both leading and supporting roles.

Mastering High-Stakes Negotiations will provide you with:

• The landscape from both sides of the table, providing insight into negotiation strategy.

• The fundamental dynamics of soft communication not only between the two negotiating parties but also between members of the negotiating team.

• A rich learning...

When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over.

The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book...

Marketers everywhere are talking about content, but not everyone is saying the same thing - views are widely split. Some professionals love content and believe it has revolutionalized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Content Marketing is the only resource available that brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing. Containing contributions from, and interviews with,...

In this 3-hour, conversational read, you'll discover the whats, whys, and hows of one of the most valuable (yet surprisingly little-known) communication skills-validation.

Whether you're looking to improve your relationship with your spouse, navigate difficult conversations at work, or connect on a deeper level with friends and family, this book delivers simple, practical, proven techniques for improving any relationship in your life.

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