Marketers everywhere are talking about content, but not everyone is saying the same thing - views are widely split. Some professionals love content and believe it has revolutionalized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Content Marketing is the only resource available that brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing. Containing contributions from, and interviews with,...