Kategoria BISAC: Business & Economics >> Business Communication - General

This book is about icons-exceptional organizations (orchestras, restaurants, sports teams or companies) with an aspiration to make or do something special, and to go on doing so, year in, year out for decades. This is what gives these organizations their undeniably iconic status. By selecting 14 iconic organizations (including ElBulli, McKinsey, Royal Concertgebouw Orchestra, Procter & Gamble, the All Blacks) and researching what characteristics make them different from others, the authors discovered a "competency spiral" which these organizations exhibit in their success. Attracting and...

Dieses Buch befasst sich mit Marketinginnovationen, also mit Innovationen, die sich auf die Bereiche Vertrieb, Pricing und Kommunikation beziehen. Manuel Hutter untersucht diese in zwei empirischen Studien naher. So wird in einer branchenubergreifenden Erhebung der Frage nachgegangen, ob und unter welchen Bedingungen Marketinginnovationen erfolgreich sind und worin die Unterschiede zu Produktinnovationen liegen. In einer zweiten Studie steht im Vordergrund, unter welchen Voraussetzungen Unternehmen besonders innovative Marketingkonzepte hervorbringen. Insgesamt sprechen die Ergebnisse fur...

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..

The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays...

The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.

But Dr Brent Coker has been researching the techniques and science behind the world's most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you'll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can't...

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You'll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Learn from the Experience of Others How to Sustain Your Family Enterprise. So You're in the Family Business features Paul and David Karofsky, a father- son team, as they share experiences from their own lives, and from those of the hundreds of families they've helped, to address the challenges and opportunities of working in a family enterprise. With a foundation of effective communication and proper planning, you too can savor the experience of working with family members and enjoy Thanksgiving dinner together ..".For a brilliant road map for getting the culture right, I recommend So...

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently....

Visual Thinking will help brush aside misconceptions that may have prevented you...

Emotional intelligence is integral to being a great leader and is recognized as the distinguished skill set between leaders and managers. Yet, the conversation in business about leadership is typically in the context of leading others. How can you lead people or understand people, unless you lead and understand yourself? The true philosophers and leaders of history, first and foremost recognized the importance of understanding themselves. With courage and aware of their strengths and weaknesses; they stepped boldly into the daunting role of making "their" difference in the world. The...

What makes some leaders so effective when the stakes are high, while others fall short? Why are some able to not only survive but to lead their organizations to new heights even in risky, fast-changing times? The answer is succinct but multi-layered: such leaders display courage, judgment, and fortitude.

High-stakes leadership does not require unnatural powers, nor is it predicated on a dangerous situation. The three signature character traits can be cultivated by anyone at any level in any organization, big or small. Organizational and leadership consultant Constance Dierickx...