Eco-Despair is an overwhelming and incapacitating sense that the planet's self-inflicted problems are beyond solution. A.J. Chopra was in the business of providing creative solutions. As senior partner and co-owner of Synetics, Inc., a Cambridge, MA-based consulting firm, he helped people to develop creative solutions for problems, be they technical, marketing, organizational, interpersonal, or strategic. But he couldn't solve his own problem, an acute case of eco-despair. This is his story of how he found himself on the precipice, and how he found a path to return to safety and sanity....

Must reading for anyone who wants to develop a new or improved product, service, process, or strategy. And who knows that people resist new ideas. In part because it takes more effort to implement them than to keep doing things the old way. It's especially hard to get people to put in this extra effort if they feel stretched, as they do in today's "lean" organizations. Chopra shows you a way to deal with this problem that you won't find elsewhere. It is based on his twenty-five plus years of observations of people who have a knack for getting others to embrace new ideas. To make explicit key...