Growing Up Fast is a practical book about how to implement an agile marketing process in modern business to create the necessary collaboration between marketing and innovation for business success.
The first half of the book covers the philosophical underpinnings of complementary opposites in nature, human interaction, and the workplace. It surveys business management over the last 100 years and shows how we've come to the "Agile Age," which is not about big ideas Mad Men-style, but lots of little ideas to test and try.
The second half of the book discusses the mindsets and tools...
Growing Up Fast is a practical book about how to implement an agile marketing process in modern business to create the necessary collaboration between...