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wyszukanych pozycji: 62
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Strategic Global Marketing
ISBN: 9780789020161 / Angielski / Twarda / 2003 / 250 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in... Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strat... |
cena:
708,33 zł |
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Implementation of Total Quality Management: A Comprehensive Training Program
ISBN: 9780789002099 / Angielski / Miękka / 1997 / 117 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total...
Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Imp...
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cena:
325,25 zł |
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Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process
ISBN: 9780789014757 / Angielski / Miękka / 2002 / 466 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Build the skills needed to compete in the highly competitive global business environment This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.Mixing basic management and leadership...
Build the skills needed to compete in the highly competitive global business environment This incisive book is a comprehensive introduction ...
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cena:
325,25 zł |
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The Management of International Advertising: A Handbook and Guide for Professionals
ISBN: 9780899301426 / Angielski / Twarda / 1989 / 300 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to the social, cultural, technological, political, and economic influences that affect the international advertising business and a practical handbook on specific advertising processes and practices. The author shows that in most cases, advertising... The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important ... |
cena:
386,61 zł |
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International Marketing: Sociopolitical and Behavioral Aspects
ISBN: 9781560249894 / Angielski / Miękka / 1996 / 414 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful new volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on...
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of internationa...
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cena:
309,51 zł |
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The Global Business
ISBN: 9781560242499 / Angielski / Miękka / 1993 / 432 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in...
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and c...
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cena:
178,34 zł |
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Evren Günes Yerküre ve Siradisi Olasiliklar
ISBN: 9786202058629 / Turecki / Miękka / 2017 / 412 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
414,39 zł |
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International Marketing : Sociopolitical and Behavioral Aspects
ISBN: 9780866569514 / Angielski / Twarda / 1991 / 416 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts
Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopol...
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cena:
813,27 zł |
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European Perspectives in Marketing
ISBN: 9780789025692 / Angielski / Miękka / 2004 / 182 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
246,55 zł |
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Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis
ISBN: 9780789009616 / Angielski / Twarda / 2000 / 232 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru
Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of m...
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cena:
708,33 zł |
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Computational Intelligence: Soft Computing and Fuzzy-Neuro Integration with Applications
ISBN: 9783540640042 / Angielski / Twarda / 1998 / 542 str. Termin realizacji zamówienia: ok. 20 dni roboczych. This work considers the principal constituents of soft computing, namely fuzzy logic, neurocomputing, genetic computing, and probabilistic reasoning; the relations between them; and their fusion in industrial applications.
This work considers the principal constituents of soft computing, namely fuzzy logic, neurocomputing, genetic computing, and probabilistic reasoning; ...
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cena:
587,67 zł |
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Globalization of Consumer Markets: Structures and Strategies
ISBN: 9781560244295 / Angielski / Twarda / 1994 / 356 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Concepts, strategic frameworks, and cases provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. Annotation copyright Book News, Inc. Portland, Or.
Concepts, strategic frameworks, and cases provide managers of global firms with new ideas for growth and keep them current with state-of-the-art globa...
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cena:
708,33 zł |
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Marketing Issues in Western Europe: Changes and Developments
ISBN: 9780789028372 / Angielski / Twarda / 2005 / 192 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent.... Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differin... |
cena:
209,82 zł |
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Cross-National and Cross-Cultural Issues in Food Marketing
ISBN: 9780789009814 / Angielski / Miękka / 2000 / 120 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and...
Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of...
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cena:
283,28 zł |
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Service Industries in Developing Countries
ISBN: 9780714632919 / Angielski / Twarda / 2004 / 114 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
708,33 zł |
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Global Perspectives in Marketing
ISBN: 9780275902100 / Angielski / Twarda / 1985 / 280 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
386,61 zł |
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The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management
ISBN: 9781560248712 / Angielski / Miękka / 1996 / 190 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly understand why they act the way they do. The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing business opportunities in Japan because it identifies the core values of the Japanese businessman, ranging from the obvious and public, "Diligence," to the more private, "Silence as Eloquence" and "Perception of Time." After identifying these eight core...
The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for any...
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cena:
120,62 zł |
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Management Education in the Chinese Setting
ISBN: 9781138980280 / Angielski / Miękka / 2017 / 110 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
136,36 zł |
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An International Accounting Practice Set: The Karissa Jean's Simulation
ISBN: 9780789060211 / Angielski / Miękka / 1996 / 158 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and women's jeans. In this role, the student first participates in the company's training program in international business and accounting, working through the first section of the book. After completing the training program, the student performs as an international accountant in Karissa Jean's international...
In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students as...
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cena:
262,29 zł |
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European Perspectives in Marketing
ISBN: 9780789025685 / Angielski / Twarda / 2004 / 182 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
708,33 zł |
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