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wyszukanych pozycji: 62
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Strategic Global Marketing
ISBN: 9780789020161 / Angielski / Twarda / 2003 / 250 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in... Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strat... |
cena:
708,73 |
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European Perspectives in Marketing
ISBN: 9780789025685 / Angielski / Twarda / 2004 / 182 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
708,73 |
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Strategic Global Marketing: Issues and Trends
ISBN: 9780789020178 / Angielski / Miękka / 2003 / 254 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in... Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strat... |
cena:
342,09 |
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Marketing Issues in Western Europe: Changes and Developments
ISBN: 9780789028372 / Angielski / Twarda / 2005 / 192 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent.... Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differin... |
cena:
205,23 |
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Artificial Neural Networks and Neural Information Processing -- Icann/Iconip 2003: Joint International Conference Icann/Iconip 2003, Istanbul, Turkey,
ISBN: 9783540404088 / Angielski / Miękka / 2003 / 1194 str. Termin realizacji zamówienia: ok. 22 dni roboczych.
This book constitutes the refereed proceedings of the joint International Conference on Artificial Neural Networks and International Conference on Neural Information Processing, ICANN/ICONIP 2003, held in Istanbul, Turkey, in June 2003. The 138 revised full papers were carefully reviewed and selected from 346 submissions. The papers are organized in topical sections on learning algorithms, support vector machine and kernel methods, statistical data analysis, pattern recognition, vision, speech recognition, robotics and control, signal processing, time-series prediction,...
This book constitutes the refereed proceedings of the joint International Conference on Artificial Neural Networks and International Confe... |
cena:
201,24 |
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Management Education in the Chinese Setting
ISBN: 9781138980280 / Angielski / Miękka / 2017 / 110 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
131,92 |
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International Marketing : Sociopolitical and Behavioral Aspects
ISBN: 9780866569514 / Angielski / Twarda / 1991 / 416 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts
Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopol...
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cena:
782,04 |
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The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management
ISBN: 9781560248705 / Angielski / Twarda / 1995 / 190 str. Termin realizacji zamówienia: ok. 22 dni roboczych. The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly understand why they act the way they do. The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing business opportunities in Japan because it identifies the core values of the Japanese businessman, ranging from the obvious and public, "Diligence," to the more private, "Silence as Eloquence" and "Perception of Time." After identifying these eight core...
The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for any...
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cena:
180,80 |
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Service Industries in Developing Countries
ISBN: 9780714632919 / Angielski / Twarda / 2004 / 114 str. Termin realizacji zamówienia: ok. 22 dni roboczych. First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
708,73 |
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Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis
ISBN: 9780789009616 / Angielski / Twarda / 2000 / 232 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru
Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of m...
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cena:
708,73 |
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The Global Business
ISBN: 9781560242499 / Angielski / Miękka / 1993 / 432 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in...
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and c...
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cena:
171,02 |
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The Global Enterprise: Entrepreneurship and Value Creation
ISBN: 9780789023407 / Angielski / Miękka / 2006 / 390 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public...
Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been pu...
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cena:
215,01 |
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Globalization and East Asia: Opportunities and Challenges
ISBN: 9780789027443 / Angielski / Miękka / 2006 / 320 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region over the past three decades, with a focus on what it takes to replicate the experience elsewhere. Nineteen of the finest presentations from the 12th International Conference of the International Trade and Finance Association in Bangkok, Thailand, have been carefully selected and revised by... Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East A... |
cena:
166,13 |
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The Management of International Advertising: A Handbook and Guide for Professionals
ISBN: 9780899301426 / Angielski / Twarda / 1989 / 300 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to the social, cultural, technological, political, and economic influences that affect the international advertising business and a practical handbook on specific advertising processes and practices. The author shows that in most cases, advertising... The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important ... |
cena:
360,15 |
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An International Accounting Practice Set: The Karissa Jean's Simulation
ISBN: 9780789060211 / Angielski / Miękka / 1996 / 158 str. Termin realizacji zamówienia: ok. 22 dni roboczych. In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and women's jeans. In this role, the student first participates in the company's training program in international business and accounting, working through the first section of the book. After completing the training program, the student performs as an international accountant in Karissa Jean's international...
In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students as...
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cena:
254,11 |
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The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture
ISBN: 9781138990142 / Angielski / Miękka / 2016 / 296 str. Termin realizacji zamówienia: ok. 22 dni roboczych. If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export...
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a v...
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cena:
244,34 |
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Globalization of Consumer Markets: Structures and Strategies
ISBN: 9781560244295 / Angielski / Twarda / 1994 / 356 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Concepts, strategic frameworks, and cases provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. Annotation copyright Book News, Inc. Portland, Or.
Concepts, strategic frameworks, and cases provide managers of global firms with new ideas for growth and keep them current with state-of-the-art globa...
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cena:
708,73 |
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International Marketing: Sociopolitical and Behavioral Aspects
ISBN: 9781560249894 / Angielski / Miękka / 1996 / 414 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful new volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on...
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of internationa...
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cena:
302,99 |
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Teaching and Program Variations in International Business
ISBN: 9780789008091 / Angielski / Twarda / 2000 / 152 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Use the Internet and cutting-edge strategies to make your program more competitive To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curriculum with cultural diversity and building valuable multinational bonds among students. Teaching and Program Variations in International Business is an informative guide to successful strategies for...
Use the Internet and cutting-edge strategies to make your program more competitive To remain competitive in an increasingly global economy, ...
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cena:
708,73 |
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Cross-National and Cross-Cultural Issues in Food Marketing
ISBN: 9780789009814 / Angielski / Miękka / 2000 / 120 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and...
Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of...
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cena:
273,66 |
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