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wyszukanych pozycji: 47
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Strategic Global Marketing
ISBN: 9780789020161 / Angielski / Twarda / 2003 / 250 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in... Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strat... |
cena:
705,83 |
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The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture
ISBN: 9781138990142 / Angielski / Miękka / 2016 / 296 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export...
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a v...
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cena:
243,34 |
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Cross-National and Cross-Cultural Issues in Food Marketing
ISBN: 9780789009814 / Angielski / Miękka / 2000 / 120 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and...
Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of...
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cena:
272,55 |
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Global Perspectives in Marketing
ISBN: 9780275902100 / Angielski / Twarda / 1985 / 280 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
358,68 |
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European Perspectives in Marketing
ISBN: 9780789025692 / Angielski / Miękka / 2004 / 182 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
238,48 |
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Market Evolution in Developing Countries: The Unfolding of the Indian Market
ISBN: 9781560243601 / Angielski / Twarda / 1993 / 350 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly...
Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to b...
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cena:
632,81 |
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The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management
ISBN: 9781560248712 / Angielski / Miękka / 1996 / 190 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly understand why they act the way they do. The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing business opportunities in Japan because it identifies the core values of the Japanese businessman, ranging from the obvious and public, "Diligence," to the more private, "Silence as Eloquence" and "Perception of Time." After identifying these eight core...
The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for any...
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cena:
116,78 |
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Implementation of Total Quality Management: A Comprehensive Training Program
ISBN: 9780789002099 / Angielski / Miękka / 1997 / 117 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total...
Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Imp...
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cena:
311,49 |
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Management Education in the Chinese Setting
ISBN: 9781138980280 / Angielski / Miękka / 2017 / 110 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
131,39 |
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Cross-National and Cross-Cultural Issues in Food Marketing
ISBN: 9780789009630 / Angielski / Twarda / 2000 / 114 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas....
Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies a...
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cena:
778,85 |
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Strategic Global Marketing: Issues and Trends
ISBN: 9780789020178 / Angielski / Miękka / 2003 / 254 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in... Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strat... |
cena:
340,69 |
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European Perspectives in Marketing
ISBN: 9780789025685 / Angielski / Twarda / 2004 / 182 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
705,83 |
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Marketing Issues in Western Europe: Changes and Developments
ISBN: 9780789028372 / Angielski / Twarda / 2005 / 192 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent.... Be prepared for the differences in marketing across European borders
Europe is not a uniform market. Each country is comprised of differin... |
cena:
204,40 |
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International Marketing : Sociopolitical and Behavioral Aspects
ISBN: 9780866569514 / Angielski / Twarda / 1991 / 416 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts
Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopol...
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cena:
778,85 |
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The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management
ISBN: 9781560248705 / Angielski / Twarda / 1995 / 190 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly understand why they act the way they do. The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing business opportunities in Japan because it identifies the core values of the Japanese businessman, ranging from the obvious and public, "Diligence," to the more private, "Silence as Eloquence" and "Perception of Time." After identifying these eight core...
The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for any...
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cena:
180,06 |
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Service Industries in Developing Countries
ISBN: 9780714632919 / Angielski / Twarda / 2004 / 114 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.
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cena:
705,83 |
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Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis
ISBN: 9780789009616 / Angielski / Twarda / 2000 / 232 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of markets and marketing systems in transition economies. They consider such aspects as foreign direct investment motives and marketing strategies in central and eastern Europe, why progress is slow in Ru
Reluctant to leave the field to economists and political scientists, scholars of business and management share their perspective on the emergence of m...
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cena:
705,83 |
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The Global Enterprise: Entrepreneurship and Value Creation
ISBN: 9780789023407 / Angielski / Miękka / 2006 / 390 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public...
Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been pu...
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cena:
214,14 |
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Globalization and East Asia: Opportunities and Challenges
ISBN: 9780789027443 / Angielski / Miękka / 2006 / 320 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region over the past three decades, with a focus on what it takes to replicate the experience elsewhere. Nineteen of the finest presentations from the 12th International Conference of the International Trade and Finance Association in Bangkok, Thailand, have been carefully selected and revised by... Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East A... |
cena:
165,46 |
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The Management of International Advertising: A Handbook and Guide for Professionals
ISBN: 9780899301426 / Angielski / Twarda / 1989 / 300 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to the social, cultural, technological, political, and economic influences that affect the international advertising business and a practical handbook on specific advertising processes and practices. The author shows that in most cases, advertising... The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important ... |
cena:
358,68 |
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