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wyszukanych pozycji: 62
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Strategic Global Marketing
ISBN: 9780789020161 / Angielski / Twarda / 2003 / 250 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in... Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strat... |
cena:
708,33 zł |
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European Perspectives in Marketing
ISBN: 9780789025685 / Angielski / Twarda / 2004 / 182 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
708,33 zł |
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Teaching and Program Variations in International Business
ISBN: 9780789008091 / Angielski / Twarda / 2000 / 152 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Use the Internet and cutting-edge strategies to make your program more competitive To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curriculum with cultural diversity and building valuable multinational bonds among students. Teaching and Program Variations in International Business is an informative guide to successful strategies for...
Use the Internet and cutting-edge strategies to make your program more competitive To remain competitive in an increasingly global economy, ...
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cena:
708,33 zł |
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Artificial Neural Networks and Neural Information Processing -- Icann/Iconip 2003: Joint International Conference Icann/Iconip 2003, Istanbul, Turkey,
ISBN: 9783540404088 / Angielski / Miękka / 2003 / 1194 str. Termin realizacji zamówienia: ok. 20 dni roboczych.
This book constitutes the refereed proceedings of the joint International Conference on Artificial Neural Networks and International Conference on Neural Information Processing, ICANN/ICONIP 2003, held in Istanbul, Turkey, in June 2003. The 138 revised full papers were carefully reviewed and selected from 346 submissions. The papers are organized in topical sections on learning algorithms, support vector machine and kernel methods, statistical data analysis, pattern recognition, vision, speech recognition, robotics and control, signal processing, time-series prediction,...
This book constitutes the refereed proceedings of the joint International Conference on Artificial Neural Networks and International Confe... |
cena:
195,87 zł |
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Market Evolution in Developing Countries: The Unfolding of the Indian Market
ISBN: 9781560243601 / Angielski / Twarda / 1993 / 350 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing Countries illustrates how these markets are likely to evolve as mass markets along the lines of advanced nations and examines conditions that affect this evolution. The author develops a model of market evolution based on a general overview of all evolving markets which is then applied and thoroughly...
Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to b...
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cena:
655,86 zł |
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The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture
ISBN: 9781138990142 / Angielski / Miękka / 2016 / 296 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export...
If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a v...
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cena:
251,80 zł |
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Globalization and East Asia: Opportunities and Challenges
ISBN: 9780789027443 / Angielski / Miękka / 2006 / 320 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the region over the past three decades, with a focus on what it takes to replicate the experience elsewhere. Nineteen of the finest presentations from the 12th International Conference of the International Trade and Finance Association in Bangkok, Thailand, have been carefully selected and revised by... Learn to apply the strategies used in East Asia's phenomenal economic expansion
The phenomenal economic growth of many countries in East A... |
cena:
173,09 zł |
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Cross-National and Cross-Cultural Issues in Food Marketing
ISBN: 9780789009630 / Angielski / Twarda / 2000 / 114 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas....
Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies a...
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cena:
787,03 zł |
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Strategic Global Marketing: Issues and Trends
ISBN: 9780789020178 / Angielski / Miękka / 2003 / 254 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in... Learn to select appropriate strategic tools and measure the competitiveness of international firms
This essential text addresses important strat... |
cena:
351,49 zł |
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Total Quality Management and Just-in-Time Purchasing: Their Effects on Performance of Firms Operating in the U.S.
ISBN: 9780815330486 / Angielski / Twarda / 1997 / 342 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This study investigates the relation of total quality management (TQM) and just-in-time purchasing (JITP) with respect to firms' performance, based on theories from operations management, organization theory, strategic management and marketing. U.S. companies have implemented TQM and JITP techniques to improve their global competitive position. The lack of empirical research on how these techniques effect firms performance makes it necessary to explain their strategic values as management innovations.
In this study, a cross-sectional mail survey was used with the target population of firms... This study investigates the relation of total quality management (TQM) and just-in-time purchasing (JITP) with respect to firms' performance, based on...
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cena:
760,80 zł |
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The Eight Core Values of the Japanese Businessman: Toward an Understanding of Japanese Management
ISBN: 9781560248705 / Angielski / Twarda / 1995 / 190 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for anyone (including the Japanese themselves) to truly understand why they act the way they do. The Eight Core Values of the Japanese Businessman saves readers time and effort when pursuing business opportunities in Japan because it identifies the core values of the Japanese businessman, ranging from the obvious and public, "Diligence," to the more private, "Silence as Eloquence" and "Perception of Time." After identifying these eight core...
The values and behaviors of the Japanese businessman--and of the Japanese in general--are quite diverse and keep changing, making it difficult for any...
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cena:
188,83 zł |
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The Global Enterprise: Entrepreneurship and Value Creation
ISBN: 9780789023407 / Angielski / Miękka / 2006 / 390 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public...
Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they've been pu...
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cena:
220,31 zł |
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Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process
ISBN: 9780789014757 / Angielski / Miękka / 2002 / 466 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Build the skills needed to compete in the highly competitive global business environment This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.Mixing basic management and leadership...
Build the skills needed to compete in the highly competitive global business environment This incisive book is a comprehensive introduction ...
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cena:
325,25 zł |
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Implementation of Total Quality Management: A Comprehensive Training Program
ISBN: 9780789002099 / Angielski / Miękka / 1997 / 117 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all operational seminar/workshop contexts and includes a full set of charts for use by trainers in their presentations of TQM. The book assumes the trainer has a basic understanding of quality management, and it does not repeat the numerous discussions of TQM concepts readily available in other works. Total...
Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Imp...
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cena:
325,25 zł |
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The Management of International Advertising: A Handbook and Guide for Professionals
ISBN: 9780899301426 / Angielski / Twarda / 1989 / 300 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to the social, cultural, technological, political, and economic influences that affect the international advertising business and a practical handbook on specific advertising processes and practices. The author shows that in most cases, advertising... The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important ... |
cena:
386,61 zł |
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International Marketing: Sociopolitical and Behavioral Aspects
ISBN: 9781560249894 / Angielski / Miękka / 1996 / 414 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful new volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on...
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of internationa...
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cena:
309,51 zł |
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The Global Business
ISBN: 9781560242499 / Angielski / Miękka / 1993 / 432 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world market, they will be faced with increased competition. To ensure greater success against this competition, this timely book provides concepts, techniques, and strategies for professionals guiding these firms into the world market. The Global Business is need- and action-oriented. It shows the steps in...
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and c...
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cena:
178,34 zł |
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International Marketing : Sociopolitical and Behavioral Aspects
ISBN: 9780866569514 / Angielski / Twarda / 1991 / 416 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts
Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopol...
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cena:
813,27 zł |
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Evren Günes Yerküre ve Siradisi Olasiliklar
ISBN: 9786202058629 / Turecki / Miękka / 2017 / 412 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych. |
cena:
414,39 zł |
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European Perspectives in Marketing
ISBN: 9780789025692 / Angielski / Miękka / 2004 / 182 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European... Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses
From the editor: Eu... |
cena:
246,55 zł |
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