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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism

ilość książek w kategorii: 5434

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 International Dictionary of Hospitality Management Judy Holcomb 9780750683852 Butterworth-Heinemann
International Dictionary of Hospitality Management

ISBN: 9780750683852 / Angielski / Miękka / 336 str.

ISBN: 9780750683852/Angielski/Miękka/336 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Judy Holcomb
The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality management. With over 728 entries, it covers everything you need to know, from a concise definition of back office systems, to management accounting and yield management. It covers all of the relevant issues in the field of hospitality management from both a sectoral level: Lodging; Restaurants and Food service; Time-share; Clubs; Events as well as a functional one: Accounting and Finance; Marketing; Strategic Management; Human Resources; Information...
The International Dictionary of Hospitality Management is the must have companion for all those working or studying in the field of hospitality manage...
cena: 275,14

 Etourism Case Studies: Management and Marketing Issues Egger, Roman 9780750686679 Butterworth-Heinemann
Etourism Case Studies: Management and Marketing Issues

ISBN: 9780750686679 / Angielski / Miękka / 518 str.

ISBN: 9780750686679/Angielski/Miękka/518 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Dimitrios Buhalis; Roman Egger
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.With contributions from leading global experts both from the industry and academia, each case follows a...
eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companie...
cena: 299,28

 Fundamentals of Menu Planning Paul J. McVety Bradley J. Ware Claudette Lvesque Ware 9780470072677 John Wiley & Sons
Fundamentals of Menu Planning

ISBN: 9780470072677 / Angielski / Miękka / 272 str.

ISBN: 9780470072677/Angielski/Miękka/272 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Paul J. McVety; Bradley J. Ware; Claudette Lvesque Ware
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice...
Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costin...
cena: 518,11

 Future trends in conference tourism Julia Peis 9783836408561 VDM Verlag Dr. Mueller E.K.
Future trends in conference tourism

ISBN: 9783836408561 / Angielski / Miękka / 188 str.

ISBN: 9783836408561/Angielski/Miękka/188 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Julia Peis
The main purpose of this book is to find out those future trends which
will deeply influence conference tourism and the research of
appropriate marketing strategies. It compares Hong Kong and Vienna,
which are both representative cities of the conference tourism in Asia
and Europe respectively.
A portfolio analysis of both conference cities was made to facilitate a
direct comparison. In order to define future trends in conference
tourism, the author used a funnel-system. First global trends were
analysed, followed by trends in Asia and Europe. After a categorisation
of the future trends in...
The main purpose of this book is to find out those future trends which
will deeply influence conference tourism and the research of
appropriat...
cena: 312,65

 Tran Effects of American Travelers' Motivations on Their Travel Preferences for Tour Packages - Basics, Concepts, Methods, Applications Xuan Tran 9783836454483 VDM Verlag
Tran Effects of American Travelers' Motivations on Their Travel Preferences for Tour Packages - Basics, Concepts, Methods, Applications

ISBN: 9783836454483 / Angielski / Miękka / 156 str.

ISBN: 9783836454483/Angielski/Miękka/156 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Xuan Tran
This study examined the relationships between American travelers' unconscious needs for achievement, affiliation, and power and their preferences for adventure, culture, business, and escape tours. Seven Thematic Apperception Test (TAT) pictures prompted respondents to create 980 related stories and the unconscious needs for achievement, affiliation, and power were scored. The null hypotheses were that American travelers' unconscious needs do not relate with their travel preferences for tour packages. Two strong relationships were detected: one between the need for achievement and the...
This study examined the relationships between American travelers' unconscious needs for achievement, affiliation, and power and their preferences for ...
cena: 271,27

 quantitative tourism industry analysis: introduction to input-output, social accounting matrix modeling, and tourism satellite accounts  Hara, Tadayuki 9780750684996 Butterworth-Heinemann
quantitative tourism industry analysis: introduction to input-output, social accounting matrix modeling, and tourism satellite accounts

ISBN: 9780750684996 / Angielski / Twarda / 268 str.

ISBN: 9780750684996/Angielski/Twarda/268 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Tadayuki Hara
Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-economics or non-mathematical background can follow, in order to understand how useful their application would be for tourism industry analysis. It acquaints readers with useful applications of economic modelling without the unnecessary burden of higher algebra, so that they will understand concepts of the economics measurement system, Tourism Satellite Accounts (TSA) methodology.Quantitative Tourism Industry Analysis offers a new set of economic...
Quantitative Tourism Industry Analysis is the first book to deal with the input-output, social accounting matrix in a way which readers from a non-eco...
cena: 700,05

 Bali Tourism Asa Berger Arthur Asa Berger 9780789035196 Routledge
Bali Tourism

ISBN: 9780789035196 / Angielski / Twarda / 188 str.

ISBN: 9780789035196/Angielski/Twarda/188 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Asa Berger; Arthur Asa Berger
The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons--for tourists and locals alike--in Balinese culture and society and explores the growth of this island as an "exotic" vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a semiotic analysis of its dominant cultural symbols, and insights into tourists' perceptions of Bali. A 30-page photo section offers a unique...
The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. B...
cena: 700,05

 Bali Tourism Asa Berger Arthur Asa Berger 9780789035202 Routledge
Bali Tourism

ISBN: 9780789035202 / Angielski / Miękka / 152 str.

ISBN: 9780789035202/Angielski/Miękka/152 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Asa Berger; Arthur Asa Berger
The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons--for tourists and locals alike--in Balinese culture and society and explores the growth of this island as an "exotic" vacation destination. In addition, it offers a firsthand look at many aspects of daily life, a semiotic analysis of its dominant cultural symbols, and insights into tourists' perceptions of Bali. A 30-page photo section offers a unique...
The island of Bali has long been characterized in the West as the last "paradise" on earth, but there is far more to this small Indonesian province. B...
cena: 212,38

 Understanding Food Service Financial Management Sneed, Jeannie 9780871897954 Aspen
Understanding Food Service Financial Management

ISBN: 9780871897954 / Angielski / Twarda / 324 str.

ISBN: 9780871897954/Angielski/Twarda/324 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jeannie Sneed;Sneed
cena: 526,58

 How Year Round School Effects the Family Vacation Margaret A. Peercy 9783836436045 VDM Verlag
How Year Round School Effects the Family Vacation

ISBN: 9783836436045 / Angielski / Miękka / 188 str.

ISBN: 9783836436045/Angielski/Miękka/188 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Margaret A. Peercy
Family vacations are a way of life for many families. Family vacations today
are changing due to the switch to a Year Round School (YRS) calendar and
other changes within the family. The YRS calendar is being implemented in a
greater number of schools around the United States each year. The change to
the YRS calendar could possibly affect family vacation habits and patterns in
regards to the travel party, when travel takes place, travel destination, length
of travel, whether travel is taking place or not, mode of transportation, and
the decision making process. The leisure travel industry is...
Family vacations are a way of life for many families. Family vacations today
are changing due to the switch to a Year Round School (YRS) calendar ...
cena: 312,65

 Youth Tourism to Israel: Educational Experiences of the Diaspora Cohen, Erik H. 9781845410841 Channel View Publications
Youth Tourism to Israel: Educational Experiences of the Diaspora

ISBN: 9781845410841 / Angielski / Miękka / 248 str.

ISBN: 9781845410841/Angielski/Miękka/248 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Erik H. Cohen

This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Israel. It is a case study of the longest running and most thoroughly documented, intentionally organized heritage tour program in existence, including a wealth of data never previously published. Issues central to Jewish studies are explored in depth, including cross-cultural analysis of the impact and meaning of the program in Jewish communities around the world. Additionally, it touches on core issues related to identity in the post-modern era,...

This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Isr...

cena: 167,45

 Youth Tourism to Israel: Educational Experiences of the Diaspora Erik H. Cohen 9781845410858 Channel View Publications
Youth Tourism to Israel: Educational Experiences of the Diaspora

ISBN: 9781845410858 / Angielski / Twarda / 248 str.

ISBN: 9781845410858/Angielski/Twarda/248 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Erik H. Cohen

This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Israel. It is a case study of the longest running and most thoroughly documented, intentionally organized heritage tour program in existence, including a wealth of data never previously published. Issues central to Jewish studies are explored in depth, including cross-cultural analysis of the impact and meaning of the program in Jewish communities around the world. Additionally, it touches on core issues related to identity in the post-modern era,...

This book is a cumulative analysis of an international, longitudinal study of a tour program which brings Jewish youth from around the world to Isr...

cena: 584,18

 Tourism Management: Analysis, Behaviour and Strategy Arch G. Woodside A. Woodside D. Martin 9781845933234 CABI Publishing
Tourism Management: Analysis, Behaviour and Strategy

ISBN: 9781845933234 / Angielski / Twarda / 592 str.

ISBN: 9781845933234/Angielski/Twarda/592 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Arch G. Woodside; A. Woodside; D. Martin
Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not always based upon conscious thinking and decision-making and therefore more realistic and practical management strategies are needed. Tourism Management provides an in-depth coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programs. Recent advances in tourism theory and research on causal history and ecological systems are used to discuss how leisure and tourism occurs. This book...
Planning and implementing successful tourism programs require in depth predictions of tourist behavior. However, the actions of tourists are not alway...
cena: 613,15

 Effective Food Svc Supervisor Jernigan, Anna Katherine 9780834200678 Aspen
Effective Food Svc Supervisor

ISBN: 9780834200678 / Angielski / Miękka / 233 str.

ISBN: 9780834200678/Angielski/Miękka/233 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Anna Katherine Jernigan;Jernigan
cena: 445,16

 Tourism and National Parks: International Perspectives on Development, Histories and Change Frost, Warwick 9780415471565 Routledge
Tourism and National Parks: International Perspectives on Development, Histories and Change

ISBN: 9780415471565 / Angielski / Twarda / 376 str.

ISBN: 9780415471565/Angielski/Twarda/376 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Frost Warwick
In 1872 Yellowstone was established as a National Park. The name caught the public's imagination and by the close of the century, other National Parks had been declared, not only in the USA, but also in Australia, Canada, and New Zealand. Yet as it has spread, the concept has evolved and diversified. In the absence of any international controlling body, individual countries have been free to adapt the concept for their own physical, social and economic environments. Some have established national parks to protect scenery, others to protect ecosystems or wildlife. Tourism has also been a...
In 1872 Yellowstone was established as a National Park. The name caught the public's imagination and by the close of the century, other National Parks...
cena: 772,46

 Shaping the Shoreline: Fisheries and Tourism on the Monterey Coast Connie Y. Chiang 9780295988313 University of Washington Press
Shaping the Shoreline: Fisheries and Tourism on the Monterey Coast

ISBN: 9780295988313 / Angielski / Twarda / 320 str.

ISBN: 9780295988313/Angielski/Twarda/320 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Connie Y. Chiang

The Monterey coast, home to an acclaimed aquarium and the setting for John Steinbeck's classic novel Cannery Row, was also the stage for a historical junction of industry and tourism. Shaping the Shoreline looks at the ways in which Monterey has formed, and been formed by, the tension between labor and leisure.

Connie Y. Chiang examines Monterey's development from a seaside resort into a working-class fishing town and, finally, into a tourist attraction again. Through the subjects of work, recreation, and environment -- the intersections of which are applicable to...

The Monterey coast, home to an acclaimed aquarium and the setting for John Steinbeck's classic novel Cannery Row, was also the stage for a h...

cena: 202,78

 Handbook of Hospitality Strategic Management Michael Olsen Jinlin Zhao 9780080450797 Butterworth-Heinemann
Handbook of Hospitality Strategic Management

ISBN: 9780080450797 / Angielski / Twarda / 498 str.

ISBN: 9780080450797/Angielski/Twarda/498 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Michael Olsen; Jinlin Zhao
This handbook consists of 25 chapters which critically review mainstream hospitality strategic management research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions.
This handbook consists of 25 chapters which critically review mainstream hospitality strategic management research topics and set directions for futur...
cena: 1062,14

 The Tourism Area Life Cycle, Vol. 1: Applications and Modifications Butler, Richard 9781845410254 MULTILINGUAL MATTERS LTD
The Tourism Area Life Cycle, Vol. 1: Applications and Modifications

ISBN: 9781845410254 / Angielski / Miękka / 408 str.

ISBN: 9781845410254/Angielski/Miękka/408 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.

This volume contains specially commissioned chapters by leading researchers who have used and modified the original TALC model over the past two decades, a reprint of the original article, a discussion of its origins, and a comprehensive review of most of the published material using the TALC. The book is divided into four sections, the foundations of the TALC, the TALC in heritage settings, local involvement and the TALC, and the TALC and rejuvenation. The concluding chapter discusses the relevance of the model to both sustainability and the late Elvis Presley.


This volume contains specially commissioned chapters by leading researchers who have used and modified the original TALC model over the past two de...

cena: 111,55

 Tourism, Globalisation and Cultural Change: An Island Community Perspective MacLeod, Donald V. L. 9781873150719 MULTILINGUAL MATTERS LTD
Tourism, Globalisation and Cultural Change: An Island Community Perspective

ISBN: 9781873150719 / Angielski / Miękka / 256 str.

ISBN: 9781873150719/Angielski/Miękka/256 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Donald V. L. (Glasgow University) Macleod

In what ways does tourism change the host community? This book offers original insights into the broad and deep influences of tourism, and places them within the historical context of globalisation. Intensive fieldwork spanning many years on a Canary Island has produced a rich portrayal of the community, examining the changes experienced in areas including their working lives, families, identities, local culture, values, attitudes, political structure and economic base. The tourists, predominantly independent, are also examined, and their unique impact analysed. The research emphasises the...

In what ways does tourism change the host community? This book offers original insights into the broad and deep influences of tourism, and places t...

cena: 167,45

 The Fundamentals of Hospitality Marketing Steve Mawson 9780826448323 CENGAGE LEARNING
The Fundamentals of Hospitality Marketing

ISBN: 9780826448323 / Angielski / Miękka / 116 str.

ISBN: 9780826448323/Angielski/Miękka/116 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Steve Mawson
Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry through the use of examples.
Suitable for students on degree - and diploma-level courses in leisure and tourism, this title features a section related to the hospitality industry ...
cena: 238,80

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