Future trends in conference tourism

ISBN-13: 9783836408561 / Angielski / Miękka / 2007 / 188 str.

Julia Peis

Opis

The main purpose of this book is to find out those future trends whichwill deeply influence conference tourism and the research ofappropriate marketing strategies. It compares Hong Kong and Vienna,which are both representative cities of the conference tourism in Asiaand Europe respectively.A portfolio analysis of both conference cities was made to facilitate adirect comparison. In order to define future trends in conferencetourism, the author used a funnel-system. First global trends wereanalysed, followed by trends in Asia and Europe. After a categorisationof the future trends in tourism, new directions for conference tourismwere established.Future trends in conference tourism have been categorised in sixsections which are explained in the book. The destination which will bethe first to orientate its marketing strategies according to these trendscould have an enormous advantage in the future. In order to compareHong Kongs and Viennas marketing strategies with each other a threedimensional consideration consisting of a historical, a cultural and aneconomical axis was made.The book addresses decision makers of the conference industry,marketing managers of conference centres and conference organisers.