The main purpose of this book is to find out those future trends which
will deeply influence conference tourism and the research of
appropriate marketing strategies. It compares Hong Kong and Vienna,
which are both representative cities of the conference tourism in Asia
and Europe respectively.
A portfolio analysis of both conference cities was made to facilitate a
direct comparison. In order to define future trends in conference
tourism, the author used a funnel-system. First global trends were
analysed, followed by trends in Asia and Europe. After a categorisation
of the future trends in...