eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids.With contributions from leading global experts both from the industry and academia, each case follows a...

Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen erlautern sie die praktischen Anwendungen und illustrieren das Thema anhand vieler Best-Practice-Beispiele. Leser erfahren, welche Bedeutung das Social Web und seine grundlegenden Mechanismen haben, so dass Internet-Aktivitaten besser geplant und an neue Entwicklungen angepasst werden konnen. Fur Akteure in der Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in die touristische Praxis des Social Web suchen."

Die Autoren des Sammelbandes stellen die theoretischen Grundlagen und Konzepte des mTourism vor und evaluieren Applikationen und Losungen, die fur konkrete Anwendungsfalle entwickelt wurden. Zahlreiche Fallbeispiele geben analytisch aufbereitet Einblicke in Systeme, die bereits erfolgreich am Markt etabliert sind."

Ziel der Autoren ist es, Mechanismen und Prinzipien des Social Webs im Tourismus aufzuzeigen. Neben den theoretischen Grundlagen erlautern sie die praktischen Anwendungen und illustrieren das Thema anhand vieler Best-Practice-Beispiele. Leser erfahren, welche Bedeutung das Social Web und seine grundlegenden Mechanismen haben, so dass Internet-Aktivitaten besser geplant und an neue Entwicklungen angepasst werden konnen. Fur Akteure in der Tourismusbranche, aber auch Wissenschaftler, die einen Einstieg in die touristische Praxis des Social Web suchen."

Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, which is jointly organized by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg...

Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg...

Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg...

Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book should help tourism providers shift their thinking as to what they can offer in order to cater to the new needs of their guests.