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Marketing
ISBN: 9780631196389 / Angielski / Miękka / 576 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up-to-date and innovative. It represents a significant breakthrough in the teaching of marketing and is one of the key texts of the discipline.
Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking pro...
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cena:
220,73 |
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Marketing: The Enyclopedic Dictionary
ISBN: 9780631211266 / Angielski / Miękka / 600 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional...
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cena:
189,92 |
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Call to Action: Secret Formulas to Improve Online Results
ISBN: 9780785219651 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action. Within these pages, New York Times... Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top ... |
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106,68 |
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The Market Value Process: Bridging Customer & Shareholder Value
ISBN: 9780787902759 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover a unique, cross-functional approach to developing strategy
Earn the loyalty of your customers and the allegiance of your shareholders at the same time. The Market Value Process provides a groundbreaking, practical approach to linking customer and shareholder value in a marketplace where price-cutting is king. It details a twelve-step framework for determining how well customer needs are being met, building strategies for meeting those needs, and ensuring those strategies create enough customer and shareholder value to work successfully. With new thoughts on topics such... Discover a unique, cross-functional approach to developing strategy
Earn the loyalty of your customers and the allegiance of your shareho... |
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218,22 |
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Sales, Marketing, and Continuous Improvement: Six Best Practices to Achieve Revenue Growth and Increase Customer Loyalty
ISBN: 9780787908577 / Angielski / Twarda / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Make the most of sales and marketing
Those who have direct responsibility for sales and marketing organizations, as well as those who want more knowledge about the best practices in these critical areas, will gain new and important insights from Dan Stowell's book. -- Bernard F. Sergesketter, vice president (retired), AT&T Forget the old-school approach to Sales and Marketing. These six winning practices put those departments back on par with the rest of the modern business world, and opens the door to higher profits. Based on studies in more than... Make the most of sales and marketing
Those who have direct responsibility for sales and marketing organizations, as well as those who wan... |
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179,66 |
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Channel Champions: How Leading Companies Build New Strategies to Serve Customers
ISBN: 9780787950347 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with the answer-channels. The channels by which goods are marketed and distributed have become the new drivers of economic success. From these channels flow customer satisfaction, market share, revenue gains and profitability. It's not so much what you sell today, but how you sell it. And there is no going back.
In The Channel Advantage, Booz?Allen & Hamilton consultants Steven Wheeler an Evan Hirsh write about dozens of companies that have... If product is no longer king, what is? Companies like Dell Computers, Lexus, Wal-Mart and Amazon.com have found phenomenal success by coming up with t...
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cena:
171,52 |
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Monitoring, Measuring, and Managing Customer Service
ISBN: 9780787951399 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing from his highly successful seminars and training programs, Gary S. Goodman presents a surefire system for building a first-class customer service department. Goodman identifies the behaviors that constitute top-level service, examines the results that kind of service produces, and shows how to measure it in terms of daily customer satisfaction. He provides managers with specific guidelines for developing, sustaining, and rewarding high levels of...
Excellent customer service does not come about by accident. It is a learnable set of behaviors that can be monitored, measured, and managed. Drawing f...
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cena:
195,06 |
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Selling Your Services: Proven Strategies for Getting Clients to Hire You (or Your Firm)
ISBN: 9780805020410 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large numbers of sales at the fees you want. If you sell any kind of service, whether professional, personal, or technical, this book will give you the information you need to bring in large n... |
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99,06 |
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Logistics and Retail Management Insights Into Current Practice and Trends from Leading Experts
ISBN: 9780849340840 / Angielski / Twarda / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The 1980's witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technologies made a massive impact. The 1990's have experienced further changes that have been mainly concerned with incremental improvements and relationship changes. Retailers are now focusing on the whole supply chain instead of being primarily concerned with physical distribution management. The emphasis now is on quick response, efficient consumer response, category management and continuous replenishment - in short, the key is...
The 1980's witnessed the first step - change in managing the logistics function when stock centralization, contracting out and investment in technolog...
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cena:
253,60 |
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Retailisation: The Here, There and Everywhere of Retail
ISBN: 9780851424583 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between.
Coverage includes: interviews with Asda, MOMA, the Tate Modern, Wal-Mart, Sony, Habitat, Manchester United and Volkswagen, while Bill Mitchell, Dean of Architecture at MIT, architects Jon... Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailizatio...
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cena:
107,26 |
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Marketing Livestock and Meat
ISBN: 9781560220169 / Angielski / Twarda / 504 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition and trade barriers seemed to rise, and market outlets shrank in number and ownership diversity. At the same time, the United States demography became increasingly older, while new and confusing health concerns about red meat arose rapidly. This practical book introduces the reader to a range of...
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, l...
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cena:
926,78 |
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Improving Flow: Collected Practices and Cases
ISBN: 9781563273322 / Angielski / Miękka / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Flow is a fundamental concept of lean manufacturing, and its improvement is a challenge to many organizations. After mastering basic visual tools, managers must concentrate on increasing flow. This work provides shopfloor and other lean professionals with what they need to know about how other companies are implementing and sustaining continuous flow improvement.
Improving Flow: Collected Practices and Cases provides a variety of case studies taken from articles previously published in the newsletter Lean Manufacturer Advisor. The book demonstrates how to move products and... Flow is a fundamental concept of lean manufacturing, and its improvement is a challenge to many organizations. After mastering basic visual tools, man...
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cena:
107,26 |
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Let's Connect!: A Practical Guide for Highly Effective Professional Networking
ISBN: 9781600372612 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical guide for highly effective professional networking guides readers on the best methods to tap into the power of their network to reach their goals faster.
This practical guide for highly effective professional networking guides readers on the best methods to tap into the power of their network to reach t...
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cena:
76,04 |
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The Platinum Rule for Trade Show Mastery: The Expert Exhibitor's Guide to Profit-Producing Trade Shows and Corporate Events
ISBN: 9781600373299 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the trade show and event marketplace has drastically changed. Shows and events used to be "a cost of doing business" but are now considered an investment that adds to or subtracts from the bottom line. Today, exhibit and event managers deal with the pressure of shrinking budgets and higher expectations. "R.O.I." is the corporate buzzword for "Show me the money!" So ask yourself this question: "Can I show anyone the money for my trade show...
Increase Profits and Reduce Stress in your Trade Shows and Corporate Events! A few short years ago, there was little need for this book. However, the ...
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cena:
76,04 |
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The Way of the Dog: The Art of Making Success Inevitable
ISBN: 9781841125763 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nightmare and gets turned into a dog. He has to learn the way of the dog to get by. He has to develop the simple, clear way of thinking that a sheepdog has for its task. In doing so, he finds that he can achieve any goal he desires. It is the perfect pathway to success.
Why a dog? A dog has only two states of thought, which are happy, and waiting to be happy. When it has a task to do, it sees the beginning and the end. It doesn't become anxious... The Way of the Dog is a self-help classic. It tells the story of failed salesman, Derek Stubbins, who wanders into a brothers Grimm nigh...
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cena:
48,73 |
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The Timeshare Coach
ISBN: 9781906210243 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Are you the top Sales Professional on your sales line? Are you achieving your goals this year? If not, why not? How are you ensuring that you meet your goals and maintaining a positive attitude? The Timeshare Coach SM shows you how, if you change you thoughts, you will sell more Timeshare. This book covers your first thoughts of the day and how you can control your self talk. Learn how to adapt to clients of the 21st century and use the internet, resales and the rescission period to your advantage. The Timeshare Coach SM shows you how to maintain a positive attitude at work, no matter what...
Are you the top Sales Professional on your sales line? Are you achieving your goals this year? If not, why not? How are you ensuring that you meet you...
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cena:
68,26 |
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Steal This Book!: Million Dollar Sales Letters You Can Legally Steal to Suck in Cash Like a Vacuum on
ISBN: 9781933596495 / Angielski / Miękka / 372 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies that readers can adapt for any business.
Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies that...
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cena:
750,87 |
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Marketing- und Vertriebspower durch Sponsoring: Sponsoringbudgets strategisch managen und refinanzieren
ISBN: 9783540295907 / Niemiecki / Twarda / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten fur medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrument der Welt? Der intelligenteste Ansatz, eine Marke zu emotionalisieren? Nur eine PR-Masche? Oder womoglich viel mehr als PR- und Imagepolitik? Sicher ist: Sponsoring kostet Geld zunachst. Unternehmen, die in der int- nationalen Sport- und Medienwelt prasent sein wollen, mussen immer hohere Sponsoring-Budgets bereitstellen. Aber: Sponsoring ist eine Inves- tion, die sich fast immer rechnet. Und: Unternehmen schaffen uber das Sp- soring fur...
Was ist Sponsoring? Ein Millionengrab? Ein Jahrmarkt der Eitelkeiten fur medienverliebte Manager? Das spannendste Kommunikations- und Marketinginstrum...
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cena:
263,94 |
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You Can Sell Anything
ISBN: 9780671765927 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What would happen if you put a half-million-dollar computer, a $200,000 Rolls Royce, and a $10,000 Salvador Dali work of art together? You'd be looking at three very pricey items that can be sold by telephone with the techniques developed by international telemarketing expert Dr. Gary S. Goodman.
What would happen if you put a half-million-dollar computer, a $200,000 Rolls Royce, and a $10,000 Salvador Dali work of art together? You'd be lookin...
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cena:
45,55 |
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Winning Web Sites: How to Identify Your Ideal Clients ... and Sell More to Them!
ISBN: 9780595470891 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The simple yet profound concept illustrated in this book is invaluable to anyone who is trying to sell anything over the Internet. Learn how to identify your ideal client and convince them to buy from you not just once, but over and over again. This simple step-by-step website creation guide teaches you how to tailor your website towards the ideal customer you want to attract, so that rather than fishing for business, the customers come looking for you Some of the key concepts illustrated: Identifying your ideal client Learning how to think like your ideal client Developing the website...
The simple yet profound concept illustrated in this book is invaluable to anyone who is trying to sell anything over the Internet. Learn how to identi...
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cena:
49,36 |
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