Kategoria BISAC: Business & Economics >> Sales & Selling - General

Shopping for a man's suit? Walk into a department store, and they're right by the door?men's suits in every color and size. A guy gets in and out in plenty of time for kick-off. Need a woman's suit? Block out the afternoon?her clothing is strategically placed in the farthest corner of the store, past the handbags (on sale ), behind the lingerie, and through the jewelry section. Men and women are wired to shop and buy differently, and smart business people not only know it, they know just how to put it to use every day.

In The X and Y of Buy, veteran branding,...

With more than 400 million active users on Facebook alone (50 percent of whom log in on any given day), today's social media-oriented climate has redefined the way people communicate and interact. It's also changed the way consumers operate in the marketplace. Unfortunately, as a whole, sales professionals have been slow to embrace the new technology.

In The New Handshake: Sales Meets Social Media, coauthors Curtis and Giamanco present Sales 2.0, a significant expansion from selling via the traditional face-to-face or telephone sales methods. The book begins by...

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.

Based on the authors' broad experience in helping businesses attract online customers, this book...

Die richtigen Preisstrategien sind unabdingbar fur die nachhaltige Profitabilitat und die Wettbewerbs- bzw. Zukunftsfahigkeit Ihres Unternehmens. Preiserhohungen sind in diesem Kontext die Konigsdisziplin im Vertrieb. Aktuell existiert jedoch noch eine entscheidende Schwachstelle: Die Strategie steht im Fokus, die Umsetzung dagegen fuhrt eher ein Schattendasein.

Matthias Huckemann und Thorsten Krugbieten Ihnen mit Umsetzungsmanagement von Preisstrategien konkrete Anregungen und Ideen zur erfolgreichen und wirkungsvollen Implementierung von Preisstrategien durch den Vertrieb an. Sie...