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Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them
ISBN: 9781591840701 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend. Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. O...
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91,48 |
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Blueprint for Making Millions: Master Strategies for Success in Business and Life
ISBN: 9781600374395 / Angielski / Miękka / 225 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Without a doubt Blueprint for Making Millions will draw you in as it takes you on a roller-coaster ride on the back of this average individual with his rags to riches journey. This is a story of a simple man's dream to develop a millionaire's attitude and mindset in less than 18 months. You may be skeptical and that's OK. But keep your mind open to new ideas as they are the seeds to great accomplishment. You will experience first hand the obstacles and accolades that come and go from one experience to another just before greatness occurs. Make no mistake about it, you will develop a...
Without a doubt Blueprint for Making Millions will draw you in as it takes you on a roller-coaster ride on the back of this average individual with hi...
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68,42 |
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Management and Marketing of Services
ISBN: 9780750635943 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This revised edition provides a perspective on the management and marketing of services. In particular, service design and productivity are examined as well as more general topics such as the implications for services in the future. It should be suitable for undergraduates or postgraduates studying the management service operations in a marketing orientated environment.
This revised edition provides a perspective on the management and marketing of services. In particular, service design and productivity are examined a...
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243,84 |
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International Marketing
ISBN: 9780631193555 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selection decision, market research and sources of information, and collecting and using market data.
A comprehensive guide to the issues involved in assessing export markets, key topics covered include assessing market potential and making the selecti...
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164,25 |
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Start Your Own Screen-Printing Business: A User's Guide to Printing and Selling T-Shirts
ISBN: 9780595478644 / Angielski / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Start Your Own Screen-Printing Business provides the mentorship for both beginning and experienced entrepreneurs to obtain a solid step-by-step education on how to silk screen, sell the finished products, utilize available resources, and purchase the best equipment.
In conjunction with their family's company, Joan and Anthony Mongiello have relied on their more than twenty years of experience to help more than six thousand people launch and successfully operate their own T-shirt print shops. Together, the Mongiellos show you how much fun and easy it is to print T-shirts and make... Start Your Own Screen-Printing Business provides the mentorship for both beginning and experienced entrepreneurs to obtain a solid step-by-step...
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cena:
67,81 |
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Start Your Own Screen-Printing Business: A User's Guide to Printing and Selling T-Shirts
ISBN: 9780595715725 / Angielski / Twarda / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Start Your Own Screen-Printing Business" provides the mentorship for both beginning and experienced entrepreneurs to obtain a solid step-by-step education on how to silk screen, sell the finished products, utilize available resources, and purchase the best equipment.
In conjunction with their family's company, Joan and Anthony Mongiello have relied on their more than twenty years of experience to help more than six thousand people launch and successfully operate their own T-shirt print shops. Together, the Mongiellos show you how much fun and easy it is to print T-shirts and make money... "Start Your Own Screen-Printing Business" provides the mentorship for both beginning and experienced entrepreneurs to obtain a solid step-by-step educ...
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cena:
113,17 |
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Some Assembly Required How to Make Grow & Keep Your Business Relationships PB
ISBN: 9780976009535 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Building a network of business contacts is one of the most empowering things you can do to help your career. Whether you want to grow in your current job or position yourself for a new opportunity, it's hard to make that leap on your own. Anyone can train themselves to build relationships, regardless of their comfort level in social interactions. In a world where products and services are becoming commodities, having the advantage of being liked is becoming more and more critical to professional success. You will learn easy ways to: Meet people and develop friendships Stand apart from the...
Building a network of business contacts is one of the most empowering things you can do to help your career. Whether you want to grow in your current ...
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cena:
93,70 |
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Some Assembly Required: A Networking Guide for Women
ISBN: 9780976009566 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Some Assembly Required: A Networking Guide for Women is a practical guide packed with useful tips, creative techniques and real-world stories that are relevant for women today. It is written so that every woman will benefit from reading it regardless of profession, age, location or stage of life.
Some Assembly Required: A Networking Guide for Women is a practical guide packed with useful tips, creative techniques and real-world stories that are...
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cena:
97,98 |
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Complexity and Paradox: Strategy 03.06
ISBN: 9781841122250 / Angielski / Miękka / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fast track route to mastering highly complex environments
Covers the fundamentals of complexity, from encouraging iconoclastic behavior and setting up formal complexity training to using scenarios and gathering intelligence Examples and lessons from some of the world's most sophisticated businesses, including Microsoft, and ideas from the smartest thinkers including H. Igor Ansoff, Richard A D'Aveni and Peter Schwartz Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one... Fast track route to mastering highly complex environments
Covers the fundamentals of complexity, from encouraging iconoclastic behavior ... |
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46,16 |
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First Hundred Million: How To Sky Rocket Your book Sales With Slam Dunk Titles
ISBN: 9780978388379 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every publisher dreams of selling 100 million books. E. Haldeman Julius made it happen. Year after year, publishers go under before they even see a fraction of that number. The reason is simple. Few publishers truly know what the American public wants to read. Fewer still know what key words in a title can trigger a buying frenzy. Be different and gain control of your publishing success by applying the results of E. Haldeman Julius's amazing, scientific experiment. He published thousands of books, all with the same cover design, size and price. The only thing that set them apart was the...
Every publisher dreams of selling 100 million books. E. Haldeman Julius made it happen. Year after year, publishers go under before they even see a fr...
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cena:
112,76 |
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Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorder
ISBN: 9781600374579 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money from becoming a marketing victim *Actual exhibits of successful marketing and publicity techniques in action *Why the shift from sales pitch to great content is critical to your success *How to quickly stand out in the age of media chaos and advertising...
FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and th...
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76,04 |
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Trade Preference Erosion: Measurement and Policy Response
ISBN: 9780821376447 / Angielski / Twarda / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The multilateral trade system rests on the principle of nondiscrimination. Unilateral trade preferences granted by developed countries can help beneficiary countries but can create tensions between 'preferred' developing countries--typically beneficiaries from pre-existing colonial regimes--and other developing countries. There is also concern about the potential erosion of these preferences through trade liberalization in the importing countries, an issue that has been important in the current negotiations under the Doha Development Agenda of the World Trade Organization. 'Trade Preference...
The multilateral trade system rests on the principle of nondiscrimination. Unilateral trade preferences granted by developed countries can help benefi...
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365,83 |
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Marketing de Guerrilla
ISBN: 9781600375125 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:
The fastest-growing markets for the 21st... When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing,...
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cena:
76,04 |
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People Smart in Business
ISBN: 9780981937106 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This unique blend of scientific research on human behavior provides the tools to realistically take charge of improving work relationships and becoming a dynamic leader.
This unique blend of scientific research on human behavior provides the tools to realistically take charge of improving work relationships and becomin...
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cena:
76,04 |
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de Compras Con Él Y Ella: Técnicas de Mercadeo Para Entender Cómo Venderles Al Hombre Y a la Mujer = The X and Y of Buy
ISBN: 9781602552890 / Hiszpański / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Venda mas y mejor conociendo a su cliente.
La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo tanto se comportan de manera distinta en muchisimas situaciones, incluyendo la manera en que vamos de compras, compramos y consumimos productos y servicios. Como profesional de ventas, publicidad o mercadeo, entender estas diferencias es la clave de nuestro exito. Para aumentar las ventas, usted debe comprender lo que de manera singular impulsa a sus clientes, masculinos o femeninos, y maximizar sus opciones para comunicarse con ellos. Ya sea... Venda mas y mejor conociendo a su cliente.
La ciencia es muy clara: los hombres y las mujeres usan diferentes partes de su cerebro y por lo ... |
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57,13 |
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Total Integrated Marketing: Breaking the Bounds of the Function
ISBN: 9781439167274 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some companies able to focus on the important points, while others fight internal battles, obsess over trivia, and let opportunities pass them by? According to Hulbert, Capon, and Piercy, when companies succeed it is often because every single person in every department -- from Sales to Human Resources to Finance -- has one paramount goal: to win and keep customers. Many of today's companies, however, have not heeded this crucial message. When they...
A groundbreaking guide to increasing sales and profits by reestablishing the primacy of marketing, from three leading experts. Why are some...
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cena:
91,29 |
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Open Erp for Retail and Industrial Management
ISBN: 9782960087604 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This resource presents a modern approach to retail and industrial management, suggesting the tools for implementing integrated management based on the open source software, Open ERP. The text describes how to integrate different services and automate tasks including sales and purchases.
This resource presents a modern approach to retail and industrial management, suggesting the tools for implementing integrated management based on the...
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cena:
141,03 |
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Juice: The Power of Conversation -- The Secret to Releasing Your People's Brilliance and Expanding Your Leadership Influence
ISBN: 9781926645032 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Conversations are the key to business success — in fact, they are the operating system of companies big and small. Not just any conversations, but powerful ones in which we: Inspire others to share their reality with us Invite them into our reality Discover the Bigger Reality between us Release organizational energy Increase employee engagement “The Juice approach is all about transformation: of team work, of thought processes, of focus, of clarity, of building shared vision and renewed mission energy. This is not just a must-read; it's a must-do. Now ” - NIGEL FISHER,...
Conversations are the key to business success — in fact, they are the operating system of companies big and small. Not just any conversations, bu...
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cena:
76,04 |
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Principles of International Marketing
ISBN: 9780631192510 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially.
Focusing on the key aspects of setting up an export operation, this text demonstrates how export decisions are actually made and justified financially...
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cena:
164,25 |
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Selling Your Business for More: Maximizing Returns for You, Your Family, and the Business
ISBN: 9780230618930 / Angielski / Twarda / 189 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Highlights a holistic and values based approach to selling your family business that gives the family business owner a unique personal and professional perspective of the sales cycle. It focuses on the entire process of selling - before, during and after - ensuring that both the buyer and seller reap the rewards from the change in ownership.
Highlights a holistic and values based approach to selling your family business that gives the family business owner a unique personal and professiona...
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cena:
161,36 |
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