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Conceptualising the Consumer: Thinking Beyond the Extended and Distributed ‘Self’
ISBN: 9781041275374 / Angielski / 18-03-2026 Książka dostępna od: 18-03-2026 |
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Termin ukazania się książki: 18-03-2026
Książkę można już zamówić z rabatem 5% |
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669,16 |
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Context Engineering for Multi-Agent Systems: Move beyond prompting to build a Context Engine, a transparent architecture of context and reasoning
ISBN: 9781806690053 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
234,10 |
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Local Branding Blueprint: A Strategic Guide to Increasing Visibility, Trust & Market Authority
ISBN: 9780984066520 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
98,64 |
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The Graybeard Lectures: Common Sense Marketing Wisdom From The Whiteboard of Mark "Dr. Maddog" Donnelly
ISBN: 9781956688627 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
106,24 |
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Context Engineering for Multi-Agent Systems: Move beyond prompting to build a Context Engine, a transparent architecture of context and reasoning
ISBN: 9781807304195 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
255,38 |
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Visual Methods in Marketing and Consumer Research
ISBN: 9781032316833 / Angielski / 30-01-2026 Książka dostępna od: 30-01-2026 |
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Termin ukazania się książki: 30-01-2026
Książkę można już zamówić z rabatem 5% |
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198,39 |
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The Production of Knowledge: The Challenge of Social Science Research
ISBN: 9780199288533 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bill Starbuck has been one of the leading management researchers in the United States over several decades. In this book he reflects on a number of challenges associated with management and social science research--the search for a "behavioral science," the limits of rationality, the lack of reliability in many research findings, the social shaping of research agendas, cultures and judgements. It is an engaging, autobiographical account in which he discusses some of his own research and various methodological debates.
Bill Starbuck has been one of the leading management researchers in the United States over several decades. In this book he reflects on a number of ch...
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cena:
466,52 |
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Psychology of the Consumer and Its Development: An Introduction
ISBN: 9780306460739 / Angielski / Twarda / 362 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, an...
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cena:
523,30 |
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Hard Looks: Masculinities, Spectatorship & Contemporary Consumption
ISBN: 9780312163334 / Angielski / Miękka / 241 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. The author skillfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture.
Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. The a...
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cena:
201,24 |
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The Tipping Point
ISBN: 9780316316965 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans t...
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cena:
114,03 |
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The Tipping Point: How Little Things Can Make a Big Difference
ISBN: 9780316346627 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single ...
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cena:
83,58 |
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Consumer Research: Postcards from the Edge
ISBN: 9780415173179 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from E...
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cena:
106,83 |
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Consumer Value: A Framework for Analysis and Research
ISBN: 9780415191937 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience?
The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer... As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value...
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cena:
301,14 |
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Consuming Books: The Marketing and Consumption of Literature
ISBN: 9780415367677 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted... The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book ... |
cena:
874,41 |
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Beyond Listening: Learning the Secret Language of Focus Groups
ISBN: 9780471395621 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Fortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book,... A groundbreaking guide to making one of marketing's most important resources more effective
When kids in a Nabisco focus group told research... |
cena:
201,45 |
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Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
ISBN: 9780471455172 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today's hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America's traditional marketing...
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton...
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cena:
107,33 |
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MBA in a Day: What You Would Learn at Top-Tier Business Schools (If You Only Had the Time!)
ISBN: 9780471680543 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The same critical information top business schools teach
Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program.... The same critical information top business schools teach
Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically des... |
cena:
133,04 |
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Consumer Behaviour: A European Perspective
ISBN: 9780471975137 / Angielski / Miękka / 642 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text should address the needs of students taking consumer behaviour courses at universities and colleges in Europe. It has been developed from a wholly European perspective and contains European data and examples throughout. For examples, the text includes European sociodemographic data, consumer sentiment data, data on consumer unions, data on values, the value of household production, data on media usage, financial behaviour and opinions on the environment. Written from a social scientific perspective with the emphasis very much on the consumer, this volume is aimed at marketeers,...
This text should address the needs of students taking consumer behaviour courses at universities and colleges in Europe. It has been developed from a ...
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cena:
301,44 |
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Quick Response: Managing the Supply Chain to Meet Consumer Demand
ISBN: 9780471988335 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Across all sectors of business, including those susceptible to rapid shifts in customer taste (e.g. food, toys, electronics, financial services, etc.), consumers are demanding, and being given, a vast and changing choice of products and services. In such a climate, maintaining competitive advantage is not easy.
Across all sectors of business, including those susceptible to rapid shifts in customer taste (e.g. food, toys, electronics, financial services, etc.)...
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cena:
291,47 |
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Preference Pollution: How Markets Create the Desires We Dislike
ISBN: 9780472089499 / Angielski / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seldom considered is whether markets do an adequate job of shaping our tastes. David George argues that they do not, and that the standard economic definition of efficiency can be used to demonstrate that the market ignores people's desires about their desires. He concludes that markets perform poorly with respect to second-order preferences, thus worsening the problem of undesired desires. The book further investigates changes in perceptions and public policy toward such activities as gambling, credit, entertainment, and sexual behavior. David George is Chair and Professor Economics,... Seldom considered is whether markets do an adequate job of shaping our tastes. David George argues that they do not, and that the standard economi... |
cena:
127,59 |
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