Consumer Behaviour: A European Perspective

ISBN-13: 9780471975137 / Angielski / Miękka / 1999 / 642 str.

Gerrit Antonides; W. Fred Van Raaij; Fred W. Van Raaij

Opis

This text should address the needs of students taking consumer behaviour courses at universities and colleges in Europe. It has been developed from a wholly European perspective and contains European data and examples throughout. For examples, the text includes European sociodemographic data, consumer sentiment data, data on consumer unions, data on values, the value of household production, data on media usage, financial behaviour and opinions on the environment. Written from a social scientific perspective with the emphasis very much on the consumer, this volume is aimed at marketeers, market researchers, public relations officers and government officials dealing with consumers and consumer policy, as well as students of professional marketing bodies.

Spis treści

Introduction and Overview.

MACRO–FACTORS IN CONSUMPTION.

Demographic Development.

Cultural Development.

Supply and Use of Products and Services.

Consumerism and Consumer Policy.

BASIC PROCESSES.

Perception and Categorization.

Meaning Structure and Values.

Motivation and Consumer Behaviour.

Attitudes and Emotions.

Learning Processes.

Decision Processes.

Situation and Behaviour.

SOCIAL PROCESSES.

Families and Household Production.

Reference Groups.

Innovation.

Lifestyle and Consumption of Time.

Media Use.

Shopping Behaviour.

Financial Behaviour.

Age Groups and Ethnic Consumer Groups.

AFTER–SALES PROCESSES.

Consumer Satisfaction and Complaints.

Consumption and the Environment.

Welfare and Ownership.

APPLICATIONS.

Market Segmentation and Product Differentiation.

Consumer Research.

Epilogue.

Indexes.

O autorze

Gerrit Antonides is Associate Professor of Economic Psychology in the Faculty of Economics and a Fellow of the Tinbergen Institute at Erasmus University Rotterdam. W. Fred van Raaij is Professor of Marketing and Marketing Communication, and Director of the research institute Erasm at the Rotterdam School of Management, Erasmus University Rotterdam.

Blurb

Consumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psychological, sociological and historical context. The authors provide greater insight for readers by examining both the determinants and the consequences of consumer decision making. Antonides and Van Raaij include numerous examples, cases and sociodemographic data and provide complete coverage of core topics together with important new ones. Innovative chapters are included on:
∗ financial behaviour

∗ welfare, wellbeing and property

∗ families and household production

∗ consumption and the environment

∗ shopping behaviour.
The authors explore the full consumption cycle, not only the first stages of orientation and procurement, but also the usage and disposal of products. Consumer Behaviour is ideal for both undergraduate and postgraduate students. It will also benefit non–European students who need to gain a wider understanding of consumer behaviour. Marketers, market researchers, public relations officers and government officials dealing with consumer policy will also find it extremely useful.