This text should address the needs of students taking consumer behaviour courses at universities and colleges in Europe. It has been developed from a wholly European perspective and contains European data and examples throughout. For examples, the text includes European sociodemographic data, consumer sentiment data, data on consumer unions, data on values, the value of household production, data on media usage, financial behaviour and opinions on the environment. Written from a social scientific perspective with the emphasis very much on the consumer, this volume is aimed at marketeers,...