ISBN-13: 9780316316965 / Angielski / Twarda / 2000 / 288 str.
ISBN-13: 9780316316965 / Angielski / Twarda / 2000 / 288 str.
This celebrated New York Times bestseller -- now poised to reach an even wider audience in paperback -- is a book that is changing the way Americans think about selling products and disseminating ideas.