Consumer Research: Postcards from the Edge

ISBN-13: 9780415173179 / Angielski / Miękka / 1997 / 424 str.

Stephen Brown; Darach Turley

Opis

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research

Spis treści

Eric J. Arnould, University of South Florida, USA, Russell W. Belk, University of Utah, USA, Stephen Brown, University of Ulster, Richard Elliott, St. Anne's College, Oxford, Basil Englis, Berry College, Mt. Berry, USA, A. Fuat Firat, Arizona State University, USA, Gordon R. Foxall, Birmingham Business School, University of Birmingham, Morris B. Holbrook, Columbia University, USA, Laurie Meamber, University of California, Irvine, USA, David Glen Mick, University of Wisconsin, USA, Stephanie O'Donohoe, University of Edinburgh, Rhona Reid, University of Ulster, Coleraine, Mark Ritson, University of Lancaster, Michael R. Solomon, Auburn University, Alabama, USA, Barbara B. Stern, Rutgers, The State University of New Jersey, USA, Craig J. Thompson, University of Wisconsin - Madison, USA, Darach Turley, Dublin City University, Caroline Tynan, Nottingham Trent University, Alladi Venkatesh, University of California, Irvine, USA.

O autorze

Stpehn Brown, Darach Turley