Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as:
How do consumers develop 'meaning' regarding green products?
How are such processes subconsciously...
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve probl...
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective.
Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, this book explores the contemporary changes and paradoxes in our consumption patterns during the transitional...
Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis o...
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from E...
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as:
How do consumers develop 'meaning' regarding green products?
How are such processes subconsciously...
Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve probl...
