Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. The author skillfully investigates the development of this 'new man' imagery and its relationship to contemporary formations of masculinity and masculine culture.
Hard Looks is a fascinating examination of the new masculine imagery that has developed in relation to popular consumption over the last decade. The a...
Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London
Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture...
Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance ...
Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London
Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture...
Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance ...
This study examines the significance of representations of masculinity with particular focus on the consumer industries, building a form of cultural analysis that draws together the study of texts and institutions.
This study examines the significance of representations of masculinity with particular focus on the consumer industries, building a form of cultural a...
How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Focusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which British advertising understood and represented the 'modern housewife' and domestic consumption...
How did advertising shape growing popular prosperity in the 1950s and 60s? What were the images of domesticity and modern living which it promoted? Fo...
