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Managing Technological Development
ISBN: 9783110110845 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
467,22 |
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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
ISBN: 9781461356455 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications.
This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to... In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be not...
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cena:
603,81 |
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Consumer Privacy in the 21st Century: Best Practices for Businesses & Policymakers
ISBN: 9781624172526 / Angielski / Twarda / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1005,27 |
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The Management of Intellectual Property
ISBN: 9781845421120 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bringing together innovative contributions on the management of intellectual property and intellectual property rights by a multi-disciplinary group, the writers argue that the shift towards a knowledge-based economy has increased the importance of intellectual property.
Bringing together innovative contributions on the management of intellectual property and intellectual property rights by a multi-disciplinary group, ...
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cena:
695,99 |
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The Consistent Consumer Revised and Expanded
ISBN: 9780980138290 / Angielski / Miękka / 326 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly...
Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of T...
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cena:
103,14 |
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The Architecture of Image: Branding Your Professional Practice
ISBN: 9780989338202 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice. In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from...
The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase bus...
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cena:
96,15 |
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Prove It with Pictures: Building an Audience that Cares about You
ISBN: 9781489558992 / Angielski / Miękka / 86 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's world video production is a commodity, easily produced by virtually anyone with just a cell phone. Film director Pierre Walters reflects on how quality brands can use the power of video and storytelling to rise above the white noise of the media age and engage on an emotionally inspiring level with each of their consumers. A powerful study of what video means in the context of social media and the connected world, Walters invites business owners, artists, and organizations to tap into the power of their engaged audience.
In today's world video production is a commodity, easily produced by virtually anyone with just a cell phone. Film director Pierre Walters reflects on...
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cena:
80,88 |
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SIRFs Up - Catching the Next Wave in Marketing: The Story of How "Spend to Impact Response Functions" (SIRFS), Algorithms and Software Are Changing Th
ISBN: 9781466337497 / Angielski / Miękka / 458 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestle and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to...
SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, ...
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cena:
97,07 |
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Contemporary Issues in Green and Ethical Marketing
ISBN: 9780415723824 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption activities of green and ethical consumers, the contributors point to some of the weaknesses identified in previous marketing research. The book also considers fundamental ways in which marketing academics and marketing practitioners can gain a more holistic understanding of the demographic, psychological...
In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible ov...
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cena:
710,17 |
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Networking with the Affluent
ISBN: 9780070610484 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client.
From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client.
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cena:
104,04 |
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to
ISBN: 9780071441889 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions. Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework... How to capture customers by learning to think the way they do The most common complaint Bill Stinnett hears from his corporate client... |
cena:
96,34 |
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
ISBN: 9780071761680 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of price? In a word: Value. When customers feel they are getting good value from your product or service, they are more than happy to pay more--which is good news for you and your business. Even in today's global market--with its aggressive competitors, low-cost commodities, savvy consumers, and intangible digital offerings--you can outsell and outperform the rest using Value-Based Pricing. Done correctly, this method of pricing and... A Groundbreaking Pricing Model for the New Business Landscape Why would any customer choose Brand X over Brand Y, regardless of pr... |
cena:
200,38 |
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Why People Buy
ISBN: 9780195040876 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, a...
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cena:
599,74 |
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Marketing Research: Tools and Techniques
ISBN: 9780199655090 / Angielski / Miękka / 552 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most...
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging in...
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cena:
317,13 |
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Identifying Hidden Needs: Creating Breakthrough Products
ISBN: 9780230219762 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure ...
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cena:
241,50 |
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The Superpromoter: The Power of Enthusiasm
ISBN: 9780230285095 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers sh...
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cena:
201,24 |
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
ISBN: 9780230340336 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful...
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes t...
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cena:
160,99 |
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
ISBN: 9780230340343 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to dete...
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cena:
261,63 |
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Services Marketing: Text and Cases
ISBN: 9780230520936 / Angielski / Miękka / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories...
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cena:
386,61 |
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Building Brand Authenticity: 7 Habits of Iconic Brands
ISBN: 9780230580312 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The projection of authenticity isone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity."
The projection of authenticity isone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose...
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cena:
563,56 |
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