SIRFs-Up engrosses the reader in the world of blue-chip marketers including Victoria's Secret, AB-InBev, Coca-Cola, Cox Communications, MTV Networks, Nestle and more. Behind each story is a core truth about what makes marketing effective, and insights about how to make it more effective. SIRFs-Up offers a front row seat to the next wave of marketing, and shares these advanced marketers' secret sauce for how to catch the SIRF wave and profit from SIRF insights. Briggs writes this book in narrative form, taking at times complex ideas around ROI analytics, and making it interactive, easy to...