In The Architecture of Value, Craig Park updates his 2002 publication of Design. Market.Grow with and expanded collection of observations and lessons learned drawn from more than 40 years of experience in the building industry. Framed as practical direction for aspiring leaders of professional service firms of all types, he shares real-world examples of how to build an enduring practice through a combination of learning, leadership, collaboration, and value.

The brand of the professional service firm is one of the most misunderstood and often under-utilized tools used to build market share and increase business. Your brand is critical to establishing and sustaining your firm's image in the market, and critical to the creation of a successful and enduring professional practice. In The Architecture of Image: Branding Your Professional Practice, Craig Park, SMPS Fellow and award-winning author, explores how culture, collaboration, and communication create, develop, and sustain an enduring brand. Sharing insights and best practices and examples from...