Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future-and what they are likely to buy as a result. Ken Beller, Steve Weiss, and New York Times best-selling author Louis Patler offer a values-based profiling system with six proprietary Value Populations you can use to quickly...