From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to market to the rich.

From the New York Times bestselling author of The Millionaire Next Door, the classic guide on how to network with the affluent client.

In this classic of marketing literature, best-selling author Tom Stanley explains the mindset and buying patterns of wealthy individuals. Stanley shows salespeople how to approach this enormously attractive market, open doors, appeal to the "hot buttons" of the affluent, and sell to extremely successful people.

He provides insights into different affluent groups including:

• Business owners
• Sales professionals
• Women
• Asian Americans
• Retired millionaires

Stanley also discusses how to sell both tangible products, such as luxury cars and real estate,...