Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is "must" reading for anyone involved in selling or buying.
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, a...
"O'Shaughnessy's book succeeds in bringing to light a new tendency in French political cinema, and as such will reward the attention of those interested in political cinema as well as French cinema more generally. The book also further opens up fertile terrain in the 'aesthetic of the fragment'." - Senses of Cinema
"This volume is a major statement on contemporary politically committed cinema. Its strength is that it proposes a careful mapping of the field, teasing out different shades of commitment within the films themselves, and showing the richness of contemporary French cinema in its...
"O'Shaughnessy's book succeeds in bringing to light a new tendency in French political cinema, and as such will reward the attention of those interest...
