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Conducting Research with Children and Adolescents: Design, Methods and Empirical Cases
ISBN: 9781906884024 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on key academic concepts in the field and summaries of seminal papers, this resource provides up-to-date examples of research projects that have been conducted with children, in order to help researchers plan and design their projects.
Based on key academic concepts in the field and summaries of seminal papers, this resource provides up-to-date examples of research projects that have...
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cena:
592,88 |
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Product Research: The Art and Science Behind Successful Product Launches
ISBN: 9789048128594 / Angielski / Twarda / 305 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 7. 1. 1 Background Uncertainty can be considered as the lack of adequate information to make a decision. It is important to quantify uncertainties in mathematical models used for design and optimization of nondeterministic engineering systems. In general, - certainty can be broadly classi?ed into three types (Bae et al. 2004; Ha-Rok 2004; Klir and Wierman 1998; Oberkampf and Helton 2002; Sentz 2002). The ?rst one is aleatory uncertainty (also referred to as stochastic uncertainty or inherent - certainty) it results from the fact that a system can behave in random ways. For example, the...
7. 1. 1 Background Uncertainty can be considered as the lack of adequate information to make a decision. It is important to quantify uncertainties in ...
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cena:
603,81 |
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Global Perspectives in Cross-Cultural and Cross-National Consumer Research
ISBN: 9781560247371 / Angielski / Twarda / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Deals with issues surrounding international and cross-cultural consumer behavior, discussing intermediary variables, processes, and other environmental influences related to social, personal, and psychological components of culture. After description of a model of the effect of culture on consumer behavior, chapters discuss issues including standar
Deals with issues surrounding international and cross-cultural consumer behavior, discussing intermediary variables, processes, and other environmenta...
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cena:
661,20 |
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Review of Marketing Research
ISBN: 9780765621276 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. The RMR series is edited by Naresh K. Malhotra along with a...
The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike ...
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cena:
422,70 |
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
ISBN: 9781439172018 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie &...
The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying s...
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cena:
65,51 |
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die logotherapie und existenzanalyse viktor frankls: systematisch und kritisch
ISBN: 9783211211922 / Niemiecki / Twarda / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Viktor Frankl und die Logotherapie sind mittlerweile weltweit bekannt. Mit seinem Leben und Werk hat Frankl fast das ganze zwanzigste Jahrhundert (1905-1997) begleitet - und eine deutliche Spur hinterlassen. Die Logothe- pie und Existenzanalyse, wie sein Werk mit dem vollen Namen heit, ist im Wesentlichen ein medizinisch-psychotherapeutisches System, allerdings mit einem umfassend dargelegten philosophischen Menschen- und Weltbild. Die menschliche Sinnfrage ist das Markenzeichen der Logotherapie und der Wille zum Sinn das unterscheidend Menschliche. Frankls ganzes Streben geht dahin,...
Viktor Frankl und die Logotherapie sind mittlerweile weltweit bekannt. Mit seinem Leben und Werk hat Frankl fast das ganze zwanzigste Jahrhundert (190...
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cena:
489,08 |
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Market Research: Marketing 04.09
ISBN: 9781841121949 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fast track route to mastering market research
Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives... Fast track route to mastering market research
Covers key market research techniques, from asking the right questions and using statistic... |
cena:
46,35 |
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Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory
ISBN: 9780765623638 / Angielski / Twarda / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation...
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier ...
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cena:
1150,97 |
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Strategic International Marketing: An Advanced Perspective
ISBN: 9780230580244 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing...
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cena:
360,83 |
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Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumers - Women
ISBN: 9780071737753 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining tales from the trenches, she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful...
While women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In Pocketbook Power noted marketin...
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cena:
115,61 |
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Feedback Marketing How to Duplicate Clients, Attract Prospects, and Create Advocates... Without Talking
ISBN: 9781616588472 / Angielski / Twarda / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
107,68 |
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Managing Research, Development and Innovation: Managing the Unmanageable
ISBN: 9780470404126 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now fully revised and updated--the classic book on effective R&D management
"This thoughtful and detailed work outlines what is required in order to achieve the desired end results in a networked world where teamwork and collaboration are increasingly important to globally dispersed workforces." Praise for the Second Edition "This is a superbly written book and could make an excellent reference and text for related university courses." Now fully revised and updated--the classic book on effective R&D management
"This thoughtful and detailed work outlines what is required in ... |
cena:
628,71 |
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Consumer Behavior in Action: Real-life Applications for Marketing Managers
ISBN: 9780765620903 / Angielski / Miękka / 648 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a... Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other... |
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323,20 |
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China Gem And Jewelry Market Overview: Selling Jewelry In China
ISBN: 9781438226149 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book gives a full view of Chinese gem & jewelry market and feasible suggestion for sale jewelry products in China. Content includes analysis and introduction on China Market Competition, Market Size, Sale Channel, Consumer Characteristic, Import Process, Inspection and Standard System, Industry Supervision and Policy, Import & Export Situation, Market Trend & Potential Forecast, Chinese Importers... The author has 12 years experience in consultation industry and keeps long-term observation on the changes of China gem and jewelry industry. This book provides reliable data analysis based...
This book gives a full view of Chinese gem & jewelry market and feasible suggestion for sale jewelry products in China. Content includes analysis and ...
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cena:
523,98 |
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CIM Coursebook Assessing the Marketing Environment
ISBN: 9780080966229 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann... 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful...
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cena:
215,45 |
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Integrated Brand Marketing and Measuring Returns
ISBN: 9780230577343 / Angielski / Twarda / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and ev...
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cena:
201,24 |
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Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace
ISBN: 9780071749275 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE
FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics "A must-read for business leaders, managers, and just about anyone who wants to recognize and tap into the incredible creative energy of customers and stakeholders." -- Richard Florida, bestselling author of The Rise of the Creative Class "Marketers should follow the course laid out by Sean Moffitt and Mike Dover, which leads us into a new brand future of pull, not push, and of conversation, not control." -- B. Josep h Pine II, bestselling... REINVENTING YOUR COMPANY IN A CUSTOMER-DRIVEN MARKETPLACE
FOREWORD BY DON TAPSCOTT, Bestselling author of Wikinomics "A must-read for busine... |
cena:
165,70 |
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Representing Consumers: Voices, Views and Visions
ISBN: 9780415184137 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include:
* construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer... Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen...
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cena:
612,21 |
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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
ISBN: 9781412980180 / Angielski / Twarda / 624 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing...
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cena:
759,15 |
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Zielgruppen Im Konsumentenmarketing: Segmentierungsansätze - Trends - Umsetzung
ISBN: 9783658006242 / Niemiecki / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Herausgeberwerk widmet sich in einzelnen Beitragen den dominierenden Zielgruppenkonzepten im Konsumentenmarketing. Neben eindimensionalen und primar an beobachtbaren Merkmalen orientierten Segmentierungen (z.B. Zielgruppe Frau oder Best Ager ) werden gangige psychographische und geographische Ansatze sowie die Zukunftstrends der Zielgruppendiskussion thematisiert. Dabei kommen jeweils fuhrende Fachvertreter zu Wort, die die jeweiligen Ansatze entscheidend mitgepragt bzw. weiterentwickelt haben. Zur Veranschaulichung der praktischen Umsetzungsmoglichkeiten werden im letzten Teil des Buches...
Das Herausgeberwerk widmet sich in einzelnen Beitragen den dominierenden Zielgruppenkonzepten im Konsumentenmarketing. Neben eindimensionalen und prim...
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cena:
338,56 |
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