An examination of the differences between collectivists (those who view themselves primarily as part of a whole, and who are motivated by the norms and duties imposed by the collective entity) and individualists (those who are motivated by their own preferences and needs).

Triandis shows how and why self-deception takes place, and its subtle and profound effects on our everyday lives.

Now fully revised and updated--the classic book on effective R&D management

"This thoughtful and detailed work outlines what is required in order to achieve the desired end results in a networked world where teamwork and collaboration are increasingly important to globally dispersed workforces."
--John Chambers, Chairman and CEO, Cisco

Praise for the Second Edition

"This is a superbly written book and could make an excellent reference and text for related university courses."
--E. Lile Murphree, Jr., PhD, former Chairman,...