Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the...
Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-...
Smart Things to Know About Consultancy provides the complete guide for those aspiring to set themselves up in consultancy. It covers the basics of starting out on your own, deciding service range, branding and fee policy, through to bringing in the business, writing persuasive proposals and styles of working.
Smart Things to Know About Consultancy provides the complete guide for those aspiring to set themselves up in consultancy. It covers the basics of sta...
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation
Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice....
Fast track route to effective channel management
Covers key channel management techniques, from deciding the mix and ensuring customer f...
Covers key areas of business planning from understanding why a plan is necessary and what issues it should address to compiling the plan and using it to direct the business and ensure goals are met.
Includes the low-down on key planning aids such as swot analysis, the Boston and Ansoff matrices, and practical examples and advice drawn from banks and accounting firms as well as business practitioners and gurus such as Philip Kotler
Includes a glossary of key concepts and a comprehensive resources guide
Fast track route to rock-solid business plans
Covers key areas of business planning from understanding why a plan is necessary and what issues it s...
Covers key career management techniques, from lifelong learning to getting promoted, and from surviving office politics to goal setting
Packed with lessons and tips from great careers and ideas from great thinkers like Charles Handy
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you...
Fast track route to jump-starting your career
Covers key career management techniques, from lifelong learning to getting promoted, and f...
Sets out proven, practical guidelines to ensure you can and deliver messages in a clear, succinct, precise, descriptive, informative and impressive way. Aimed at anyone wishing to improve their business communication skills.
Sets out proven, practical guidelines to ensure you can and deliver messages in a clear, succinct, precise, descriptive, informative and impressive wa...
Fast track route to mastering all aspects of sales management
Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focussed
Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span...
Fast track route to mastering all aspects of sales management
Covers the key areas of sales management, from techniques for managing sal...
Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information
Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives...
Fast track route to mastering market research
Covers key market research techniques, from asking the right questions and using statistic...
This book is about creating and maximising sales success. It reviews how to win orders in competitive conditions. It is specifically designed for a range of professionals working in, and linked to, the property world including: surveyors, planners, architects, estate agents, property lawyers and consultants and reflects the special nature of this field of work.
This book is about creating and maximising sales success. It reviews how to win orders in competitive conditions. It is specifically designed for a ra...
