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Quality Uncertainty and Perception: Information Asymmetry and Management of Quality Uncertainty and Quality Perception
ISBN: 9783790821949 / Angielski / Twarda / 115 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are seen isolated. The treatments imparted to these studies are also different and has the backdrop of discipline in which the work has been pursued. The nature of isolation is equally seen when quality uncertainty and perceived quality were pursued separately without showing any inkling that these can be complimentary. Economist and Nobel Laureate, Akerlof (1970), wrote a seminal piece The market for lemons: quality uncertainty and market...
It has been observed that the studies of quality are pursued in various disciplines like economics, quality management, and marketing science, and are...
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cena:
402,53 |
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Brand Manners: How to Create the Self-Confident Organisation to Live the Brand
ISBN: 9780470856109 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a...
How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environmen...
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cena:
63,11 |
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Places: Identity, Image and Reputation
ISBN: 9780230239777 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that...
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cena:
281,76 |
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Managing Customer Value: One Stage at a Time
ISBN: 9789812838278 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is written for students as well as employees of organizations who have some previous exposure to principles of marketing. Its main objectives are to introduce the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics. In doing so, the book offers an alternative perspective to the general practice of marketing products to consumers. Instead...
This book is written for students as well as employees of organizations who have some previous exposure to principles of marketing. Its main objective...
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cena:
262,32 |
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Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet
ISBN: 9781449000356 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. GUERRILLA NETWORKING Traditional networking is all about "meeting people."; The success you reap in life, however, is directly correlated to-not how many people you meet-but rather, how many people want to meet you. Guerrilla Networking is all about "becoming the type of person other people want to meet." Learn how from both guerrilla marketing legend, Jay Conrad Levinson, and guerrilla networking originator Monroe Mann. "Jay and Monroe have flipped the typical networking mentality on its head-but they've landed right side up-and so can you, if you read this book. You're in for a wild...
GUERRILLA NETWORKING Traditional networking is all about "meeting people."; The success you reap in life, however, is directly correlated to-not how m...
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cena:
83,43 |
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Points of Difference: Transforming Hormel
ISBN: 9781600376740 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel Foods did it by totally revamping its approach to management, marketing and technology. The success of this transition is validated by the company's outstanding performance during the past 25 years, and the book's messages are compelling to managers in all industries as American business seeks to redefine itself in the midst of economic crisis.
POINTS OF DIFFERENCE describes how to transform a business in a dying industry into a leadership position in contemporary competitive niches. Hormel F...
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cena:
68,23 |
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55 Ways to Promote & Sell Your Book on the Internet
ISBN: 9780971483866 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
75,83 |
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Celebrity Leverage: Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity, or How to Make Your
ISBN: 9781604870060 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
91,44 |
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Instant Income Strategies for Small Business
ISBN: 9780981908502 / Angielski / Miękka / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
75,83 |
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Advertising Media Planning, Seventh Edition
ISBN: 9780071703123 / Angielski / Twarda / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The industry standard for 30 years--updated to include the newest developments in digitization and the three screens of video
Apply the latest advertising technologies Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives. Advertising Media... The industry standard for 30 years--updated to include the newest developments in digitization and the three screens of video
Apply the latest a... |
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414,31 |
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Profitable New Cake Decoration Business
ISBN: 9780956386168 / Angielski / Miękka / 138 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Many people are thinking of starting a new business and cake decorating is certainly a popular choice. It is one of those businesses that you can start in a small way and run quite easily from home with just a telephone and a simple filing system and obviously a good kitchen and set of kitchen equipment.This book shows you how to set up your own profitable Cake Decorating Business, decide on your prices, interact with your customers, market your business and set up your business web site. If you want full business advice that includes, administration, packaging, branding, marketing and...
Many people are thinking of starting a new business and cake decorating is certainly a popular choice. It is one of those businesses that you can star...
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cena:
102,97 |
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Social Media Equals Social Customer: Managing Customer Experience in the Age of Social Media
ISBN: 9781491702321 / Angielski / Miękka / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It's hard to believe that just ten years ago, few people had even heard of social media. Today it's a critical part of doing business-and yet many companies still don't realize the power of connecting with people online. To get the most out of these relationships, it's important to develop strategies that engage both existing and potential customers. Author Donnovan Simon, an expert communicator, explores how to get the most out of your social media efforts in this instructional guidebook. You can learn how to connect with social customers; manage the customer experience online;... It's hard to believe that just ten years ago, few people had even heard of social media. Today it's a critical part of doing business-and yet many ... |
cena:
56,83 |
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Social Media Equals Social Customer: Managing Customer Experience in the Age of Social Media
ISBN: 9781491702345 / Angielski / Twarda / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It's hard to believe that just ten years ago, few people had even heard of social media. Today it's a critical part of doing business-and yet many companies still don't realize the power of connecting with people online. To get the most out of these relationships, it's important to develop strategies that engage both existing and potential customers. Author Donnovan Simon, an expert communicator, explores how to get the most out of your social media efforts in this instructional guidebook. You can learn how to connect with social customers; manage the customer experience online;... It's hard to believe that just ten years ago, few people had even heard of social media. Today it's a critical part of doing business-and yet many ... |
cena:
94,84 |
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Internet Marketing from the Real Experts
ISBN: 9781600377440 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight. What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when i... |
cena:
83,43 |
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Practical Cell Culture Techniques
ISBN: 9780896032149 / Angielski / Twarda / 392 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Most cells will survive removal from the natural mic- environment of their in vivo tissue and placement into a sterile culture dish under optimal conditions. Not only do they survive, but they also multiply and express differen- ated properties in such a culture dish. A few cells do this in suspension, but most will need some kind of mechanical support substituting for their natural connections with other cells. The surface of a culture dish that might have to be coated is usually sufficient. The recent trend to standa- ization of conditions and the existence of commercial ent- prises with...
Most cells will survive removal from the natural mic- environment of their in vivo tissue and placement into a sterile culture dish under optimal cond...
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cena:
402,53 |
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Forecasting Profit
ISBN: 9780792394822 / Angielski / Twarda / 339 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about managing the task of forecasting profit. It builds a case for using multiple methods, providing examples of each method, and suggesting practical techniques to use in dealing with the issues and problems of accuracy in profit forecasts. All the elements that infringe on profits (costs, sales, budgeting, investment, and loan default) are examined within this framework. In addition to synthesizing the research, Professor Metcalfe has applied his own research work on forecast modeling and judgmental methods. The final result is a practical reference book for making...
This book is about managing the task of forecasting profit. It builds a case for using multiple methods, providing examples of each method, a...
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cena:
603,81 |
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Win More Business - Write Better Proposals
ISBN: 9780981337401 / Angielski / Miękka / 247 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Suppliers, consultants, contractors, service providers"--Cover.
"Suppliers, consultants, contractors, service providers"--Cover.
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cena:
75,83 |
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Encyclopedia of the Consumer Movement
ISBN: 9780874369878 / Angielski / Twarda / 659 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A comprehensive reference for the consumer movement, this book sets information covering subjects like movement-related institutions in a historical framework. Leaders, activities, and impacts are covered, with particular attention given to the laws and regulations intended to protect consumers.
A comprehensive reference for the consumer movement, this book sets information covering subjects like movement-related institutions in a historical f...
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cena:
378,40 |
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Plunkett's Advertising & Branding Industry Almanac 2010 : Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 9781593921675 / Angielski / Miękka / 550 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes trends, globalization, technologies, finances, Internet and online strategies, wireless advertising, social networks, branding, public relations, agencies, developments in India and China, paid product placement, TV advertising trends and more. This carefully-researched book covers such areas as advertising...
Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on...
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cena:
1209,60 |
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Hotel Success Handbook: Practical Sales and Marketing Ideas, Actions, and Tips to Get Results for Your Small Hotel, B&B, or Guest Accommodation
ISBN: 9781904312888 / Angielski / Miękka / 282 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Practical Sales and Marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, or guest accommodation. Attract the guests you want using traditional and online marketing and sales actions to make you stand out from your competition.
Practical Sales and Marketing ideas, actions, and tips that you can use to increase spend per head, occupancy, and profit for your small hotel, B&B, o...
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cena:
84,93 |
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