The industry standard for 30 years--updated to include the newest developments in digitization and the three screens of video
Apply the latest advertising technologies Build your brand in every medium Create the right budget for each campaign
Through six previous editions, Advertising Media Planning has proven essential to the success of both practicing and aspiring media planners. Now in its seventh edition, it continues to provide valuable insight into the construction of media plans that most effectively achieve marketing objectives.
Advertising Media...
The industry standard for 30 years--updated to include the newest developments in digitization and the three screens of video