Kategoria BISAC: Business & Economics >> Customer Relations

In order to ensure that you have all of the tools necessary to achieve success with CRM development, Microsoft Dynamics CRM 2011 API Development presents the essential aspects of API development including plugin development and registration. In addition to Plugins, you will work through building out several...

If you are in the field service business, you should be designing solutions that benefit the customer and are profitable for your company. This includes developing a field service strategy, organizing the service business,...

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.

A combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer...

TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT

With a Foreword by Michael Port, bestselling author of Book Yourself Solid

Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth.

"In this book--chock full of ideas at the intersection of marketing and psychology--Larina Kase shows you how to master the art of building relationships that drive new...

You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND

Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.

With The Gamification Revolution you'll...

Praise for Brand Advocates

-Ignite your Advocates Fuggetta shows you how.-
--SCOTT MONTY, Head of Social Media, Ford

-Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.-
--SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts

-Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear,...

Written by senior CRM consultants, CRM...

Your customers have become increasingly sophisticated and more connected than ever broadcasting real-time feedback to a cloud of followers who are watching your every move. As savvy customers continue to demand more for less, organizations that choose to rest on their laurels will quickly see their market share evaporate.

Gemba Walks for Service Excellence: The Step-by-Step Guide for Identifying Service Delighters guides readers on a journey towards organizational effectiveness that supports a culture of service excellence. It provides a fresh perspective on...

Every company is recognizing the critical importance of protecting its customer base by raising the bar of its customer service prowess. This book will first look at the obstacles in customer service management and provide a 10-step process for developing a best-practices approach that offers the best opportunity for excellence, world class initiatives, and high client satisfaction and retention levels. In addition, the book will focus on how technology can be used in customer service relationships that will enhance customers' loyalty. As companies grow internationally, the book will also...