Customer Loyalty and Success

ISBN-13: 9780333639108 / Angielski / Twarda / 1995 / 292 str.

James J. Lynch; J. Lynch

Opis

Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy.

Spis treści

Tomorrow's Customer is here today - The Customer as Carer - The Customer as a Resource - The Customer as a Change-Driver - The Customer as Experience-Shaper - Customer Input Management - Managing Synchronicity - Managing Symbiosis - Managing the Value Dimension - Moving Beyond Customer Care

O autorze

JAMES J. LYNCH