Kategoria BISAC: Business & Economics >> Customer Relations

Learn the relationship-building secrets that lead to lifelong clients, repeat customers, and endless referrals

In today's commoditized marketplace, no matter what product or service you sell, there's probably someone somewhere able to offer it cheaper, faster, and maybe even better. So how do you differentiate yourself from your competitors? The Connectors shows that the only thing that truly sets you apart is the quality of your relationships with your clients and customers.

Everyone knows that relationships are important in business. Yet most people would admit that...

Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Technische Hochschule Wildau, ehem. Technische Fachhochschule Wildau (Wirtschaft, Verwaltung und Recht), Sprache: Deutsch, Abstract: Die zunehmende Verbreitung von Web 2.0-Technologien stellt neue Anforderungen und birgt neue Potenziale im Customer Relationship Management und Marketing. Diese Arbeit soll ein allgemeines Verstandnis fur die Dynamik des Begriffs Web 2.0 schaffen. Die Funktionsweisen der verschiedenen Technologien des Web 2.0 werden praxisnah...

True Accounts of Entrepreneurs Who Have Tapped into the Power of Leveraging Relationships to Build Their Businesses Filled with valuable relationship-building tips for the newbie and seasoned entrepreneur alike, Trust Your Heart: Building Relationships that Build Your Business will inspire you to tap into the synergistic power of relationships to catapult your business to the next level. In this transformational book, twenty-five entrepreneurs pull back the curtain to reveal their powerful and life-changing lessons on how to: Create prosperity through partnership. Uncover gems in your...

Understanding Relationship Selling: How to Build Customer's Rapport, Respect and Trust Understanding Relationship Selling combines self-study with realistic workplace activities to develop skills in understanding the value of building relationships with your customers to facilitate repeat business and achieve referrals. It compares traditional selling techniques with more modern sales processes based on the development of trust, rapport and empathy. This Learning Short-take will guide you in evaluating your own approach to selling, and help you develop new and innovative strategies to foster...

Offers deal-makers techniques to access mutually beneficial solutions that cannot make their way to the bargaining table without a cooperative strategy that enables the parties to together with mutual benefit and success.

Der Kundenwert als wichtige Determinante des Unternehmenserfolgs ruckt mehr und mehr ins Zentrum der Aufmerksamkeit. Hier werden erstmals aus unterschiedlichen Perspektiven von renommierten und kompetenten Autoren Bausteine des Kundenwerts analysiert, Berechnungsmethoden diskutiert und um Erfahrungsberichte aus der Praxis erganzt.
Die 3. Auflage wurde um die Themenfelder der Kundenwertermittlung auf mehrstufigen Markten, Was ist der Kunde des Kunden wert - ein Problem des Segment-Controlling sowie Customer Equity erweitert.
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Microsoft Dynamics CRM has a robust API that includes web services and an extensive SDK. As you develop CRM Plugins and custom integrations, you will find that there are many complexities and challenges associated with successfully interacting with this API.

In order to ensure that you have all of the tools necessary to achieve success with CRM development, Microsoft Dynamics CRM 2011 API Development presents the essential aspects of API development including plugin development and registration. In addition to Plugins, you will work through building out several...

Focuses upon customer care in relation to human resource management issues and strategic planning. The text addresses the objective of customer loyalty and retention in relation to business success and how this can integrate a company's strategy.

With few exceptions, the service business is viewed as a "necessary evil." Servicing products, after they are sold and in customers' hands, is frequently overlooked and can be a source of customer dissatisfaction and profit loss. This thinking results in missed opportunities to convert customers into advocates and to generate significant business revenue.

If you are in the field service business, you should be designing solutions that benefit the customer and are profitable for your company. This includes developing a field service strategy, organizing the service business,...

Whether you run your own company or work for a large corporation, establishing customer loyalty is a prerequisite for business growth. In The Customer Rules, C. Britt Beemer, a leading consumer research and marketing consultant, and bestselling business author Robert Shook offer practical advice on how to build a robust company culture based on the concept of unsurpassed customer-service designed to increase your market share.

A combination of extensive market research unprecedented in scope, as well as close studies of fourteen companies that excel in the area of customer...

TURN EVERY BUSINESS CONNECTION INTO A PAYING CLIENT

With a Foreword by Michael Port, bestselling author of Book Yourself Solid

Clients, Clients, and More Clients arms you with powerful tools from the field of psychology for building every business connection into the kind of relationship that leads to referrals, joint ventures, and sustainable business growth.

"In this book--chock full of ideas at the intersection of marketing and psychology--Larina Kase shows you how to master the art of building relationships that drive new...

More Introductions More Appointments More Clients

You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals.

While referrals are important, they're not the endgame. Beyond Referrals helps you turn referrals into introductions, appointments, and sales--showing you how to turn referrals into introductions to the prospects who are eager to hear from you. Then, you'll learn proven ways to convert a high percentage of prospects into high-value clients.

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THE REVOLUTION WILL BE GAMIFIED

MASTER THE GAMIFIED STRATEGIES THAT WILL TRANSFORM YOUR BUSINESS--OR BE LEFT BEHIND

Gamification: It's the hottest new strategy in business, and for good reason--it's helping leading companies create unprecedented engagement with customers and employees. Gamification uses the latest innovations from game design, loyalty programs, and behavioral economics to help you cut through the noise and transform your organization into a lean, mean machine ready to fight the battle for user attention and loyalty.

With The Gamification Revolution you'll...

Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Selected by HubSpot as one of the Top 20 Sales Books of All Time

No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to:

- Identify a strategic, finite, workable list of genuine prospects

- Draft a compelling,...

Praise for Brand Advocates

-Ignite your Advocates Fuggetta shows you how.-
--SCOTT MONTY, Head of Social Media, Ford

-Creating and amplifying authentic Advocates should be front and center on every marketer's agenda. This book is a blueprint for how to turn genuine Advocates into a powerful marketing force.-
--SUSAN HELSTAB, Executive Vice President of Marketing, Four Seasons Hotels and Resorts

-Advocacy is the ultimate goal for every brand. And Rob Fuggetta has given us the ultimate guidebook to brand advocacy. Simple, clear,...