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Body of Truth: Leveraging What Consumers Can't or Won't Say
ISBN: 9780471444398 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument with new technology such as biofeedback and facial coding to measure and record consumers' true sensory responses to products and advertisements, providing a framework for developing marketing initiatives that elicit the optimal emotional response.
In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition ...
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133,04 |
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Durable Success: Empowered Management and Visionary Leadership
ISBN: 9780595375400 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Author A. Ovy Lungu brings over twenty years of diversified managerial and leadership experience accrued on both sides of the North Atlantic.
With "DURABLE SUCCESS," the author provides valuable assistance in the quest for excellence in management and leadership by offering a solid foundation for advancement in the management field. In clear and concise language, the author ascertains why an empowered working atmosphere is a beneficial factor in the advancement of managers to becoming great leaders. "DURABLE SUCCESS" is based on two models: One is a management model, designed to... Author A. Ovy Lungu brings over twenty years of diversified managerial and leadership experience accrued on both sides of the North Atlantic.
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79,63 |
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Operations Manual for Manufacturers' Representatives FirmsThird Edition
ISBN: 9780595380626 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It remains a challenge to create and manage a professional sales and marketing agency specializing in representing a synergistic group of suppliers to a demanding customer base. * Initially, the independent manufacturers' representative agency must procure the services of other professionals (CPAs, lawyers, tax consultants, etc.) in order to achieve their business goals. As a result, the initial efforts are to find the appropriate advisory firms to work with. * Then there is the difficulty of finding employees who add their expertise to the sales team. * A third challenge is that of...
It remains a challenge to create and manage a professional sales and marketing agency specializing in representing a synergistic group of suppliers to...
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cena:
227,87 |
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The Designer's Coach: Business Strategies for Interior Designers and Decorators
ISBN: 9780595399338 / Angielski / Miękka / 116 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Welcome to "The Designer's Coach," a coaching and consulting service for the professional in the interior design and decorating business. With over twenty years of experience in the field I would like to provide you with powerful tools in order to grow your business. I have owned and managed Decorating with Fabric, a window fashion and workroom business for the past fourteen years. It is with this real hands-on knowledge combined with my training and certification as a business coach from the Behavioral Coaching Institute, that I present this work to you. It is my deepest and most sincere...
Welcome to "The Designer's Coach," a coaching and consulting service for the professional in the interior design and decorating business. With over tw...
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cena:
94,84 |
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Management Without Reservations: Leadership Principles for the Manager's Life Journey:25 Life-Shaping Principles for Successful Leaders
ISBN: 9780595440535 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Management Without Reservations: Leadership Principles for the Manager's Life Journey" presents readers the unique opportunity to examine their own life values and goals in relation to the essential characteristics consistently exhibited by successful leaders and managers. The book details the observations and insights of Brother Herman Zaccarelli C.S.C., as he presents, basted upon 50+ years experience, his observations on management, and then shows readers how to examine their own fundamental views of five key leadership areas. The five critical areas examined are: Who You Are What You Do...
"Management Without Reservations: Leadership Principles for the Manager's Life Journey" presents readers the unique opportunity to examine their own l...
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cena:
53,03 |
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Best Practices (Us Edition) Tpb
ISBN: 9780684848044 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What makes the world's top companies so adept at providing stellar customer service? How do they meet the needs of every customer and still turn healthy profits? And, most important, how can you adapt their practices to fit your business?
Thanks to over six years of ongoing research and an investment of $30 million, Arthur Andersen has created its Global Best Practices Database to uncover breakthrough thinking at world-class companies. Now, in Best Practices, Arthur Andersen for the first time shares its understanding of how more than forty best-practices companies focus on their... What makes the world's top companies so adept at providing stellar customer service? How do they meet the needs of every customer and still turn healt...
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cena:
64,43 |
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
ISBN: 9780786865956 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now Updated and with New Success Tips Rainmakers are not born. They are made. And Jeffrey Fox's powerful HOW TO BECOME A RAINMAKER will get you there. Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific...
Now Updated and with New Success Tips Rainmakers are not born. They are made. And Jeffrey Fox's powerful HOW TO B...
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cena:
95,03 |
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Customer Relationship Management Systems Handbook
ISBN: 9780849311437 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individual basis. CRM integrates e-mail and the PDA with the day planner, electronic scheduler, client database, and a number of other business management tools so you can create a single point from which to manage customer relationships.
The Customer Relationship Management Systems Handbook provides... The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing pro...
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cena:
557,51 |
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Service Management in Computing and Telecommunications
ISBN: 9780890066768 / Angielski / Twarda / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work describes all aspects of service provision, from the definition of customer need to the day-to-day techniques of managing customer satisfaction. It includes guidelines for negotiating a service level agreement, methods for understanding the customer's requirements, and the identification of key issues associated with help-desks and customer assistance centres.
This work describes all aspects of service provision, from the definition of customer need to the day-to-day techniques of managing customer satisfact...
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cena:
402,56 |
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The Future of Retail Banking
ISBN: 9781403911261 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing competition including globalization, market structure, technology and demographics and how these will impact upon companies and their organization, business opportunities, revenue streams, branding and customer behaviour. It will also show banks how to develop strategic initiatives for future competition. This will represent essential thinking for the banking and financial services industry.
This book arises from an event on the future of banking which included leading figures in the industry. It addresses current trends influencing compet...
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cena:
200,77 |
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The Positive Coach Approach: Call Center Coaching for High Performance
ISBN: 9781425978389 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Positive Coach Approach is truly unique in that it provides a clearly charted course of action. It's a course for anyone charged with the task of improving call center performance in the form of customer satisfaction, increased sales, shorter call times, and greater employee satisfaction. This book is a teaching guide that will lead you through what to do, why to do it, and how to do it. This method of coaching eliminates: - Stress on coaches and agents - The need for constructive criticism The Positvive Coach Approach is: - A proven way to get more and better results - A kinder approach...
The Positive Coach Approach is truly unique in that it provides a clearly charted course of action. It's a course for anyone charged with the task of ...
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cena:
135,47 |
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Integrating Total Quality Management in a Library Setting
ISBN: 9781560244639 / Angielski / Twarda / 214 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Translates quality methods from their profit-based manufacturing origin to the library setting. Explains how to improve services by such strategies as employee involvement and training, problem-solving teams, statistical methods, longterm goals and thinking, and a general recognition that the system
Translates quality methods from their profit-based manufacturing origin to the library setting. Explains how to improve services by such strategies as...
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cena:
702,94 |
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The Call Center Dictionary: The Complete Guide to Call Center and Customer Support Technology Solutions
ISBN: 9781578200955 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Call Center Dictionary: The Complete Guide to Call Center & Customer Support Technology Solutions provides clear definitions of call center acronyms, terms, and technology. Key topics in this expanded and updated third edition include telemarketing, customer service, voice processing, switches, software, training, CRM, and call center management. It includes charts and checklists that provide invaluable guidance for planning and managing call center operations.
The Call Center Dictionary: The Complete Guide to Call Center & Customer Support Technology Solutions provides clear definitions of call center acrony...
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cena:
169,63 |
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Creating Great Visitor Experiences: A Guide for Museums, Parks, Zoos, Gardens & Libraries
ISBN: 9781598741681 / Angielski / Twarda / 209 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world, Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any...
Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundr...
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cena:
751,42 |
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Creating Great Visitor Experiences : A Guide for Museums, Parks, Zoos, Gardens & Libraries
ISBN: 9781598741698 / Angielski / Miękka / 209 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundraising, and building audience loyalty. Taking lessons learned by successful experience-shapers in the for-profit world, Stephanie Weaver distills this knowledge for museums and other organizations which depend on visitor satisfaction for success. Is your institution welcoming? Are the bathrooms clean? Does the staff communicate well? Are there enough places to sit? These practical matters may mean more to creating a loyal following than any...
Museum and other non-profit professionals have begun to realize that the complete visitor experience is the key to repeat attendance, successful fundr...
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cena:
208,40 |
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Public Relations Law: A Supplemental Text
ISBN: 9780415988636 / Angielski / Twarda / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay (although not always required course) in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course,...
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cena:
702,94 |
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Building Brands Directly: Creating Business Value from Customer Relationships
ISBN: 9780333639078 / Angielski / Twarda / 431 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the...
New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and dema...
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cena:
401,58 |
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How to Make a Million Dollars in Your Home Service Business
ISBN: 9781933817255 / Angielski / Miękka / 243 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why Not Make a Ton of Money in Your Service Business? So many service businesses struggle painfully through life and Author and Entrepreneur Bob Burnham asks why? You work hard for your money so why not make your life way easier and make a lot more money? Bob says the only difference between one company making $50,000.00 net per year and another that makes $500,000.00 is that the less profitable company just doesn't have the right information. It is Bob's mission in this book, and through his work, to show service business people how to become Wealthy, Healthy and Successful.
Why Not Make a Ton of Money in Your Service Business? So many service businesses struggle painfully through life and Author and Entrepreneur Bob Burnh...
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cena:
102,51 |
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Representing Women in Parliament: A Comparative Study
ISBN: 9780415479523 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first book-length treatment of the political representation of women in countries with parliamentary systems based on the Westminster model. Written by a major international team of authors, this new study features twelve chapters on both new and established parliaments, including Australia, Canada, New Zealand and the United Kingdom. It tests the latest theories about women's political representation within Westminster style assemblies and is organized into three key sections that:
The first book-length treatment of the political representation of women in countries with parliamentary systems based on the Westminster model. |
cena:
169,63 |
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Organization Design: A Practical Methodology and Toolkit
ISBN: 9781599961521 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Leaders often struggle when faced with the challenge of restructuring or rightsizing their organizations or redesigning reporting relationships. Don't make the mistakes many make when they fail to do appropriate due diligence by addressing the symptoms of the perceived business problem rather than the root causes. Check out this practical and informative book first. As the title suggests, it is a real-world guide to organization design. It is written by a global corporate executive and management consultant with 25 years of experience advising senior executives on strategic change. And it is...
Leaders often struggle when faced with the challenge of restructuring or rightsizing their organizations or redesigning reporting relationships. Don't...
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cena:
159,44 |
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