Kategoria BISAC: Business & Economics >> Customer Relations

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled "Creating Marketing Magic and Innovative Future Marketing Trends." The marketing environment continues to be dynamic. As a result, researchers need to adapt to the ever-changing scene. Several macro-level factors continue to play influential roles in changing consumer lifestyles and business practices. Key factors among these include the increasing use of technology and automation, while juxtaposed by nostalgia and back to the roots marketing...

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. It describes the utility function of the script by retaining customer loyalty and making the customer more reluctant to abandon his regular supplier. It also explores the...

This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and...

What is grayscale coloring? Simply put, it is an easy and amazing way to add professional shading to your coloring, without having to add the shade yourself The complex gray tones add variance and depth to your art, taking your adult coloring to the next level, resulting in pictures you'll be proud to share.

• Includes 25 beautiful photos
• Printed on one side only
• Full size (8.5"x 11"), pure white 60lb. paper

Become a Customer Service Revolutionary

John R. DiJulius III has raised the bar for what it means to deliver world-class customer service. Now, with this indispensable book, you can too DiJulius has combined the most inspiring quotes on how to best connect with customers and employees with a user-friendly journal to create the ultimate customer-service handbook. The Best Customer Service Quotes Ever Said uses the powerful and motivational words from world-renowned experts to inspire greatness and revolutionize how you interact with customers. This book is...

Do you struggle with customers who pay late? Are you afraid to lose customers because you want what is rightfully yours? Are you tired of calling customers again and again, hearing the same promises? Then this book is for you. Happy Customers Faster Cash is for business people, either fresh or seasoned, with or without a background in finance, who want to dramatically shorten the time required to convert accounts receivable into cash as well as their 'on the job learning curve' . Read and learn all about getting paid on time and keeping good customer relationships from people who have...

Do you wonder why some companies provide good customer service while others fail? Are you an associate that delivers consistently amazing service, but others around you could care less? Or are you a leader that is passionate about your customers and want to engage them in new and more innovative ways?

Well, this book is for you. In his new book, If the Customer's the Copilot, You're in the Wrong Seat., Brian Dennis shares his insights from more than 2 decades of studying, working alongside and learning from those that deliver exceptional customer experiences. It...

Every business has customers, and employers are seeking to hire, retain and reward employees who have the skills, the knowledge and the motivation to provide a consistently superior level of service to every customer, every day. No longer is a bright smile and a friendly hello enough to satisfy customers and keep them coming back. Employers and customers want Customer Service Professionals.

'The A - Z of Service Excellence' contains everything you need to not only survive but thrive in any role that requires you to interact with customers, including how to:

Penni McLean-Conner, in her book Profiles, shares the stories of eight all-star chief customer officers who have demonstrated success in creating a customer-focused culture, developing a team dedicated to customers and providing valued customer facing products and services. These CCOs are focused on their customers and their employees. They actively develop their team and love celebrating success. This must-read for aspiring customer service leaders also tells the stories of the CCOs' career paths and offers a lens into their visions for serving customers now and into the future.