Internal Marketing: Your Company's Next Stage of Growth

ISBN-13: 9781138972988 / Angielski / Miękka / 2016 / 176 str.

William Winston; Dennis J. Cahill

Opis

First published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Spis treści

Contents
Preface

• Chapter 1: Definitions and Necessities
• Chapter 2: What Do We Market?
•  Chapter 3: To Whom Do We Market Internally?
• Chapter 4: How Do We Market?
• Chapter 5: Innovation?
• Chapter 6: What Have We Gained?
• Appendix 1: Addresses of Institutions Mentioned
• Appendix 2: Marketing Typologies
• References
• Index

O autorze

William Winston